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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. If you have a large following across multiple channels, this may seem like a daunting task. Why is sentiment analysis important?

Analysis 176
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Book Review: The Gamification Revolution

SBI Growth

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. have brought software solutions to market recently. A new set of vendors, such as Bunchball and Level Eleven , etc.

Lead Rank 310
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article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. If you have a large following across multiple channels, this may seem like a daunting task. Why is sentiment analysis important?

Analysis 130
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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Take any trend?—?social,

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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 24
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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Other tools like SEMRush and Ahrefs benchmark your competitor's growth and performance across multiple digital marketing channels.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 130