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Book Review: The Gamification Revolution

SBI Growth

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). A few weeks ago I got an email from a client telling me “ You have to read this book.” The concept of gamification is catching on in B2B sales and marketing.

Lead Rank 310
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4 Marketing Digital Transformation Trends for 2023

SMEI

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Finally, CMOs and CTOs will need to partner in order to ensure that marketing campaigns are delivered effectively and efficiently across a range of channels. CMO and CTO Partnerships in 2023.

Trends 61
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Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

You''ve all seen that show before and for all but the top 6% of the sales population, that show is one that will cause you to change the channel and tune out because you can''t stand what you''re seeing. United Airlines Uses Customer Service This Way to Impact Sales. Think Reality Television.

Airlines 185
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. This may include traditional support channels like email, chatbots, and so on. These channels exist as a means to support your customers– but they also contain valuable customer sentiment data. How do you track customer sentiment?

Analysis 176
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Double Article Friday - How New Salespeople Struggle

Understanding the Sales Force

Then, Evan Carmichael did a terrific job interviewing me for this video on his YouTube channel. We are talking about a driver with 42 years experience driving in the snow and a commercial airline pilot with probably 30 years experience flying in the elements. Today''s article is a follow up of sorts to this article from yesterday.

Airlines 192
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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Gartner expects that by 2025, 80% of B2B sales interactions between buyers and suppliers will occur through digital channels. “As

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. This may include traditional support channels like email, chatbots, and so on. These channels exist as a means to support your customers– but they also contain valuable customer sentiment data. How do you track customer sentiment?

Analysis 130