SBI Growth

OCTOBER 21, 2012

These are PR firms, social media consultants, advertising agencies-you name it. They want to buy online advertisements. How many of each of these do you need: blog posts, webinars, ebooks, white papers, case studies, infographics, etc? Should they buy from you or the other vendor? Why CEOs should care?

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Targets Demand Generation Outsourcing Services 314

Pointclear

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Increase Sales

FEBRUARY 10, 2014

Marketing engagement is still very illusive for many small business owners not to mention the big marketers (advertising firms). Even with traditional marketing AKA paid advertising, the advertisers can only provide impressions of how many people buy the paper, drive by the billboard, listen to the radio or watch the TV.

Marketing 136

Marketing Small Business Small Business Advertising 136

Anne Miller

AUGUST 12, 2020

Dark ads, advertisements not explicitly labeled or reported as such, are a tool online advertisers use to spread disinformation and sway public opinion. Using metaphors for names or titles of products, reports, blog posts, white papers, books, pricing packages, etc. You Get the Idea.

Advertising 71

Advertising Advertising Proposal Small Business 71

LeadBoxer

SEPTEMBER 27, 2020

Some of the items you can offer for free include: Blog Posts White Papers EBooks Infographics Free Tools YouTube Videos Social Media Posts 3. Some of the common ways partnerships develop include podcast interviews, link building, advertising on industry-related websites, and guest posting.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 105

BuzzBoard

MARCH 8, 2024

Local SEO for small businesses doesn’t merely advertise products or services to local prospects, it also significantly boosts their visibility in the local market. Moreover, email marketing for small businesses offers another means to engage your audience, impart knowledge, and advertise your products or services. The result?

Small Business 52

Small Business Small Business Strategy Social Media 52

Pipeliner

AUGUST 14, 2020

Popups, TV advertisements, and sometimes social media ads are outbound marketing. You can also create white papers, case studies, videos, infographics, and a variety of other content. By encouraging this word-of-mouth advertising, you’ll not only gain new customers, but you’ll also strengthen your bond with existing ones.

Lead Rank 98

Lead Rank Lead Scoring Leads Marketing Qualified Lead 98

Janek Performance Group

AUGUST 21, 2024

Sales Collateral: Ensure sales collateral, such as blogs, white papers, and case studies, are personalized. The proliferation of summer sales events and celebrations in advertising is a great example. Predictive analytics can better match products to customers. And they should do more than merely inform.

Collateral 62

Collateral Motivation Competition B2C 62

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Partners in Excellence

APRIL 29, 2016

During this same period of time, I happened to notice a few white papers and market research reports on sales productivity issues. I downloaded the white papers, then slowly started counting. Each could have probed a little, “What was your interest in the white paper/research?”

Prospecting 48

Prospecting Call-back Research Microsoft 48

Zoominfo

AUGUST 26, 2018

White papers. Why did the junior marketer get into display advertising? The second page of Google. Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

Apptivo

DECEMBER 15, 2022

When a lead engages in certain behaviors, such as returning to a website multiple times, browsing product pages, downloading white papers, guides, or other content, subscribing to a blog, signing up for email newsletters, interacting on social media, or even engaging in live chat, then they fall under MQL.

Lead Rank 52

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 52

Zoominfo

SEPTEMBER 23, 2018

Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Of course, sponsors and advertisers account for a majority of podcast revenue. Quotes from your podcasts can be reused in infographics, white papers, and e-books. Get creative!

B2B 176

B2B Social Media Scale Channels 176

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. Research-backed content such as white papers can appeal to decision makers at businesses you are targeting.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133

Sales Hacker

NOVEMBER 8, 2021

Finally, most SDRs are already familiar with much of the collateral developed by marketing such as case studies, white papers, and webinars, and have used the decks the marketing team has prepared in their sales pitches. Before you make this change, ask yourself if you are passionate about content creation and advertising?

Hiring 108

Hiring Face-to-face Collateral Sales Qualified Lead 108

SBI Growth

APRIL 22, 2013

This includes SEO, digital advertising clicks, email responses, social clicks, etc. An example: Marketing lead development reps make this kind of call to new inquiries; “Hello Mr. Smith, I noticed you have a pulse (you downloaded a white paper), are you ready for a demo?” These are real prospects interested in your content.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

MarketJoy

OCTOBER 5, 2022

So instead of pushing advertisements at customers, inbound lead generation aims to pique their interest, drawing them in. Blog posts, social media, infographics, white papers, email newsletters, e-guides, quizzes, polls, podcasts, and video content are all examples of inbound lead gen content.

Paid Content 52

Paid Content Lead Generation Inbound Outbound 52

Pointclear

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” “How many recipients clicked through on that link we Tweeted out and downloaded our White Paper?”

ROI 178

ROI Demand Generation Agencies Salary Demand Generation Targets 178

Sales and Marketing Management

APRIL 10, 2017

To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. You can learn more about using market signals and intelligence to help define your ICP in this recent white paper, “ Measuring the Impact of Market Intelligence.”).

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising.

Paid Content 124

Paid Content Top of Funnel Funnel Ideal Customer Profile 124

SBI Growth

APRIL 22, 2013

This includes SEO, digital advertising clicks, email responses, social clicks, etc. An example: Marketing lead development reps make this kind of call to new inquiries; “Hello Mr. Smith, I noticed you have a pulse (you downloaded a white paper), are you ready for a demo?” These are real prospects interested in your content.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

No More Cold Calling

OCTOBER 13, 2016

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. They’ve also researched what our competitors have to offer.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough.

Lead Scoring 69

Lead Scoring Lead Rank Campaigns Lead Nurturing 69

LeadBoxer

AUGUST 2, 2019

The conversion rates are higher and the cost per lead is lower compared to other advertising networks. Why not focus on generating leads with search engine advertising, display networks, or more high-traffic social media platforms like Facebook or Twitter? Simply put, LinkedIn is where professionals go to level up in business.

Paid Content 80

Paid Content Lead Generation Lead Rank Lead Scoring 80

SugarCRM

SEPTEMBER 30, 2021

Someone filling out a form to download your latest eBook or white paper is undoubtedly considered a quality lead. Remarketing is advertising to an already existing audience. As it is with advertising, one thing you have to keep a close eye on is your customer acquisition costs—you want to make sure you have a positive ROI.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

The ROI Guy

SEPTEMBER 29, 2010

Looking at traditional print advertising pages, IDG calculated that technology and tele- communications industry print advertising pages peaked in 1999 at 135,000 pages , declining to just 20,000 pages last year. and creating advertising networks. and creating advertising networks. That was pretty much it.

Media 40

Media Marketing Advertising Advertising 40

Sales Hacker

JULY 15, 2021

Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Scheduling a call.

Account Based Marketing 111

Account Based Marketing Top of Funnel ROI Cost Per Click 111

LeadFuze

APRIL 9, 2020

So, they advertise. Blog content and white papers aren’t the only things you’ll need. Advertising. For instance, if an agency can keep a business’ current marketing strategy going for less than the full-time marketing person/team — that agency can pick up the work. Notice an uptick of ads in your feeds?

Top of Funnel 91

Top of Funnel Lead Scoring Lead Rank Scale 91

LeadBoxer

AUGUST 15, 2020

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. Instapage Source Instapage started as a dynamic landing page builder but has since transformed into an advertising conversion cloud.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Sales Hacker

MAY 6, 2019

Sam Jacobs : When you’re talking about digital you mean AdWords, search engine marketing, Facebook advertising, Instagram advertising, maybe even Linkedin advertising. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Alon Waks : Correct.

Account Based Marketing 68

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 68

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

Sage 58

Sage Microsoft Advertising Advertising 58

Nutshell

MARCH 19, 2021

The most common examples are ebooks and white papers, although templates, checklists, and exclusive videos are popular as well. Advertise your lead magnets: You can also use your social media pages to promote your lead magnets. Downloadables: A downloadable is any resource that can be downloaded in exchange for an email address.

Email Marketing 71

Email Marketing Marketing Social Media Facebook 71

The Pipeline

OCTOBER 14, 2011

Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. White Paper. The result of adding qualitative measurement is better performance management, more accurate forecasting, and increased revenue that consistently meets sales goals. About Gary Hart. Time Management. Tongue in cheek. Voice mail.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Paid Content 52

Paid Content Outsourcing Services Marketing Lead Rank 52

A Sales Guy

JANUARY 30, 2012

Then provide an ebook or white paper on how to capitalize on the current industry sentiment. Create a “company college” or resource page on the website and load it up with useful industry information and resources; videos, ebooks, white-papers, links, book recommendations, webinars, podcasts etc.

Marketing 93

Marketing Hiring eBook Webinar Metrics 93

LeadFuze

DECEMBER 31, 2021

They need to write from experience, which is different than other aspects of advertising. There are many ways to get creative when following up with prospects, including providing relevant articles or white papers. The best way to close a prospect is by letting them feel like they are the only person in the world.

Campaigns 52

Campaigns Webinar Metrics Face-to-face Follow-up 52