SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. But that doesn’t mean your client can just utilize video and call it a day. Here are four digital video advertising tips to make the most effective ads possible. They may even think poorly of the brand that chose to post such a video.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

SalesFuel

FEBRUARY 28, 2025

They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Video 17% ($30.5 billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% billion) Video 17% ($30.5 billion Video 16.7% $35.6

Advertising 59

Advertising Advertising Direct Mail Media 59

SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. This mix includes display ads (including video) in stores, search engine shopping ads, social commerce, and CTV streaming ads. On average, these vendors pay for advertising on six retail media networks.

Advertising 59

Advertising Advertising Vendor Retail 59

Pipeliner

FEBRUARY 8, 2025

Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! He is CSMO at Pipeliner CRM.

Coaching 94

Coaching Video Social Media Exercises 94

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Increased conversion rates.

Video 59

Video Tools Advertising Advertising 59

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Pipeliner

MARCH 24, 2025

Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Video 59

Video Scale Lead Rank Lead Scoring 59

Sales and Marketing Management

FEBRUARY 8, 2021

The number of times a user replays the same video is also a heavy indicator of interest. • Tracks information in the video itself such as captions, audio and hashtags. • Use of a highly personalized “For You” page that, like Google’s search results, is tailored to each individual user based on their interests and viewing history.

B2B 285

B2B Top of Funnel Social Media Advertising 285

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently. Or maybe even exceed it?

Advertising 104

Advertising Advertising B2B Decision Maker 104

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Incorporate Video Marketing. Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SBI Growth

FEBRUARY 5, 2013

With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? Throughout the night, you could view an easy to follow timeline of the chase with optimized mobile videos of the commercials. So who came out on top?

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

FEBRUARY 12, 2021

The most effective way to use B2B social selling is to create thought-leading content like blog articles (like this one), videos, and podcasts, and then share them to your social networks. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. So don’t treat this like an advertising channel.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

NOVEMBER 11, 2019

Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising. Video marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Hubspot Sales

SEPTEMBER 29, 2020

If I had to guess, I'd say that I watch at least 2-4 hours of video content every day. According to Wyzowl, people watch significantly more video content than they ever have before. In fact, consumers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead.

Video 133

Video Hubspot Hiring Direct Mail 133

SalesFuel

MARCH 11, 2024

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

Advertising 98

Advertising Advertising Research Social Media 98

The Sales Hunter

JUNE 18, 2019

Watch this video : 10 Rules of Prospecting, to learn more! There’s a reason why companies such as Coca-Cola spend so much on advertising- because they know they need to. Learn more in my video, 10 Rules of Prospecting: [link]. You don’t just think about prospecting. Prospecting is something you do, and you do it daily.

Prospecting 269

Prospecting Networking Banking Video 269

Bernadette McClelland

JULY 19, 2022

In between that I took a total detour for three months where all I did was paint and restore second hand furniture (and loved it – was even approached by the paint company to advertise their paint! Ahhh… thanks, but no thanks!). On that note, continue to… Stay Bold, Brave and Brilliant!

Hiring 397

Hiring Advertising Advertising Intent 397

DiscoverOrg Sales

NOVEMBER 27, 2017

We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website. You can use video, blog posts, e-books, or infographics.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Sales and Marketing Management

NOVEMBER 19, 2018

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. It can take the form of a Word or PDF document, image, audio, or video, depending on your preferences. Mind your target advertisers. Be informative and concise.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Video streaming: 10.4% Marketing budgets plummet, yet marketers are expected to do the same if not more with less.

Paid Content 96

Paid Content Advertising Advertising Media 96

Understanding the Sales Force

APRIL 16, 2021

You probably saw video of Tiger Woods' destroyed GV80 and there was nothing the car could have done to stop him because he probably disabled the driver assist features and he may have been disabled as well. Long article for the weekend.

Opportunity 211

Opportunity Advertising Advertising Video 211

Zoominfo

JUNE 17, 2018

HP’s video “ The Wolf ” tackles a topic that has the potential to seem dry and uninteresting– printer security. Sure, you might not have the budget to feature Hollywood stars in your videos– but you can still learn a lot from HP’s unique approach to B2B storytelling. Keep reading!

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. Now you can upload a whole video, and this provides you with more scope.

B2B 205

B2B Marketing B2C Video 205

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine. Then came television and the rise of infomercials.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Hubspot Sales

JULY 2, 2020

Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment. LinkedIn videos can reach prospects, current customers, executives, decision-makers, and followers interested in your company.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you. How can video play into your selling strategy?

Social Selling 119

Social Selling Video Strategy Social Media 119

Sales and Marketing Management

FEBRUARY 11, 2019

At the end of each blog post, include a call to action with additional content that provides valuable information, whether it’s a guidebook, a how-to video, or a longer whitepaper. Create a blog for your website that you can push out through email newsletters and social media. Put sales to the side and strive to be helpful.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

SEPTEMBER 6, 2018

For this reason, we recommend that you create blog posts, infographics, or videos, to explore the theme or topic of your event from every angle. Use short videos and images to showcase the event hall, location, and specific sessions, and speeches. This is a great way to offer value without getting too promotional.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

MARCH 9, 2021

Data and Advertising & Promotion) and then into one of the many, many sub-categories in the graphic, including Customer Data Platform and Video Advertising–to name just a few. These businesses are fueled by data that intelligently performs some useful function in some shape or form.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

SBI Growth

MARCH 21, 2013

PPC advertising. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. Social Media. Direct Mail. STEP 5 - IDENTIFY OBSTACLES. Every campaign has its challenges, both internal and external.

Campaigns 319

Campaigns Lead Scoring Lead Rank Leads 319

SalesFuel

JANUARY 31, 2025

Digital Media Outlook IAB analysts, like many others, anticipate double digit growth in the following digital media formats: CTV Social media Digital video (excluding CTV) Paid search Podcasts Other digital media formats are likely turn in a respectable growth rate. Digital out-of-home advertising is projected to achieve 8.9%

Media 59

Media Marketing Advertising Advertising 59

SalesFuel

OCTOBER 25, 2024

For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.” Advertising in Multiple Formats In addition to brand lift surveys, let your clients know that appearing in multiple formats quantifiably increases awareness. Viewability is important. Researchers found a 4.7

Advertising 59

Advertising Advertising Consumer Hiring 59

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SalesFuel

FEBRUARY 10, 2025

publish content on social media and advertise on social sites primarily LinkedIn. Video production 54.8% of these firms also outsource their traditional advertising needs, ranging from print to radio to TV. Email (50.5%), websites (45.5%) and advertising (42.6%) represent other key areas that are frequently tracked.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59