Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Turn Your Website into an Interactive Selling Solution. Content marketing generates more than 3x the leads as advertising and costs 62% less. It’s about getting back to the basics – and scaling up as your sales boom.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

DiscoverOrg Sales

JUNE 21, 2017

Show me anyone using advertising technology – and the platforms they’re on.”. I want to see companies planning to invest in digital display advertising in the near future!” The salesman picks up the phone to make a no-longer-cold call. DiscoverOrg: Sell and market with confidence. DiscoverOrg for Sales Intelligence.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. By Tim Hughes. Nothing happened.

Account 288

Account Social Media Social Selling Twitter 288

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Sales and Marketing Management

FEBRUARY 11, 2019

The sales enablement process requires identifying the process, technology, and content that aids sales teams in selling efficiently. At its core, sales enablement is all about knowing your customer — especially considering that promotional content is no longer an effective way to sell.

Education 330

Education Buyer Buyer Persona Social Media 330

Sales and Marketing Management

MARCH 25, 2019

Self-service tools and a well-designed online shop help cater for this segment much more efficiently and free up resources for higher-paying customers. Selling solutions, not products, is one of the main pieces of advice to win with digital transformation. Simply “selling products” isn’t enough. Team effort, not lone fighters.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

No More Cold Calling

APRIL 30, 2020

Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. I wrote my second book— Pick Up the Damn Phone!: That’s why I’ve offered the Kindle version of my book, Pick Up the Damn Phone! , Read “ Pick Up the Damn Phone and Have Sales Conversations.”).

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

The Pipeline

SEPTEMBER 18, 2018

It seems if we just showed up and shut-up, we may do better than some of the close rates quoted in the sales press, especially when measured by quota attainment, or lack thereof these days. Try it, I do it every workshop, never fails, “I sell hardware; I sell electronic components, advertising services… blah… blah.”

Vendor 255

Vendor Discount Insurance Insurance 255

Zoominfo

SEPTEMBER 17, 2018

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Sell more and grow faster? Listen here. 4. Search Talk Live.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

FEBRUARY 11, 2021

You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. Superlatives.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

The Pipeline

JUNE 22, 2020

Unless the person is a self-declared buyer, sales organizations struggle to engage and sell. Worse, active buyers make up a small percentage of any given market, and the picture is a bit bleaker. Look at how certain brands advertise versus others. Sales organizations do ok with BUYERS, but are struggling to engage prospects.

Buyer 272

Buyer Prospecting Travel Call-back 272

DiscoverOrg Sales

NOVEMBER 27, 2017

It’s easy to give up after a few tries. You run ads, bring in leads, and then follow up. Here are seven tricks you can use to follow up with leads and, eventually, turn them into customers. What keeps them up at night? BLOG] Read it: How to Heat Up Cold Emails with Personalization. Target your best-fit prospects.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers.

B2B 277

B2B Intent Signal Customer How To 277

No More Cold Calling

DECEMBER 18, 2014

How can you stay fresh and upbeat leaving voicemail messages all day long and hoping a live person will actually pick up? You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. You contact someone and then follow up with a letter. Still cold!

Gatekeeper 303

Gatekeeper Cold Calling Telemarketing Referrals 303

Sales and Marketing Management

JANUARY 18, 2018

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term.

How To 253

How To Hiring Social Media Pivotal 253

Sales and Marketing Management

SEPTEMBER 28, 2020

Old Sales Funnels Are Drying Up. The ongoing crisis is forcing sales leaders to adjust how their companies sell in the presence of shifting customer behavior. No matter how long it takes to recover, leaders must come up with new and creative ways to fill pipelines and close deals. B2B Sales Operations Are Changing for Good.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. There are three basic ways to target people with Facebook advertising.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Zoominfo

AUGUST 26, 2019

This statement pops up during every conversation about customer retention for one simple reason— it’s true. Consider these statistics: 70% of emotionally engaged consumers spend up to two times more on brands they are loyal to ( source ). Why would they buy a product you sell? years (compared to 3.4

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. Studies show that up to 78 percent of mobile searches result in conversions.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? How Do You Know When To Cross-sell?

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

AUGUST 26, 2018

Why did the junior marketer get into display advertising? Why did the marketer break up with her boyfriend? Alexa: I found four places that sell funnel cakes close to you. An SEO marketer walks into a bar, bars, tavern, pub, public house, Irish pub, drink, drinks, liquor, beer, alcohol…. Keyword stuffing. It was too bare-bones.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

NOVEMBER 11, 2020

The team is also made up of nine account managers that have a one-to-one pairing with a CSM and an SDR. Unlike the strategies of most sales teams that span a particular geographic area or sell a specific product, strategic accounts cover a national area, with wide variance in account size, dollar value, and product use case.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Sales 2.0

MAY 8, 2023

The Bullseye Framework Step 1: Sell to your current clients. Step 2: Sell to other people looking to buy right now. Step 3: Sell to the rest of the people that fit your target audience. We run off trying to tell the world how great our product is and forget to sell to our clients (and our past clients.)

Marketing 39

Marketing Intent Data Social Media eBook 39

Sales and Marketing Management

OCTOBER 4, 2017

Author: Staff "It will sell itself.". Unfortunately, almost nothing sells itself , no matter how great that product or service may be. From the very beginning – before the product is even developed – startups as well as mature organizations rolling out new product lines need to ask the question, “How will we sell this?”

Engineering 227

Engineering Hiring Networking Channels 227

Sales and Marketing Management

APRIL 24, 2020

To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. So how can data power up your B2B sales strategy? Use Your Data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. But what does the introduction of this new tool mean for B2B marketers?

B2B 205

B2B Marketing B2C Video 205

Zoominfo

SEPTEMBER 6, 2018

You must be prepared to publish content leading up to your event, during the event itself, and in the days and weeks following the event. Try to think like an attendee and do your best to highlight the major selling points of your event. In the lead-up to the event, your team will be busy with a number of different tasks.

B2B 199

B2B Strategy Social Media Promotion 199

DiscoverOrg Sales

APRIL 23, 2019

Follow up with prepared post-show sequences. Nina has a few tricks up her sleeve to find a list of event sponsors and attendees. We sort by: Industry : Which industry or industries do you usually sell to? Target your prospects with paid social media, advertising your presence at the event. Take good notes.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

No More Cold Calling

MARCH 8, 2019

Technology advances so quickly that these women might struggle to catch up. What they should be doing is developing programs to keep these valuable employees up-to-date on technology advances, policy changes, customer feedback, and anything else they need to know. Selling is a person-to-person business based on trust.

Hiring 247

Hiring Referrals Networking Conference 247

Sales and Marketing Management

APRIL 30, 2020

Here’s how Adams plans to reinvest her event and sponsorship dollars: Digital advertising:? If you’re looking to address a possible dip in leads due to event cancellations, lead-sharing partnerships are a great way to make up the difference. More guiding, less selling. Now is the time to invest in digital marketing strategies.

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Consumer 207

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. By running ads using that information as parameters, you build up trust and familiarity with potential clients who visited your site and also gave personal information such as phone numbers and emails (if they did).

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Sales 2.0

OCTOBER 23, 2023

One of the areas of complex sales that I have seen soak up tons of time from entrepreneurs and senior salespeople over my years is writing proposals. And sad to say, not all these beautiful proposal documents ended up closing big deals. It’s about how good the selling was to all the decision-makers involved in the buying process.

Proposal 221

Proposal Social Media Media Decision Maker 221

Sales and Marketing Management

JULY 11, 2018

Not only will it end up irritating users if it doesn’t work well, but it will also fall short of its potential if it’s merely mediocre. The more visitors you get to your chatbot, the more conversions you’ll end up with. Capture user attention right away. The smartphone is just about the worst format for that sort of thing.

Facebook 195

Facebook How To Intent Retail 195

Zoominfo

JUNE 17, 2018

The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Partners in Excellence

OCTOBER 26, 2023

The word “Pitch” has dominated selling language. I asked her the origin of this concept: The word “pitch” in the context of selling comes from the Old English word “pician,” which means “to throw” or “to thrust.” It is one way!

ACT 149

ACT Advertising Advertising Promotion 149