article thumbnail

The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

article thumbnail

How Hosting Contests on Your Twitter Feed can Improve Sales

The Pipeline

The immediate, conversational nature of Twitter makes it ideally suited for promoting your business and increasing sales. In particular, hosting contests on your Twitter feed can increase your sales, not only in the short-term but also by promoting relationships with customers and generating leads. About Kim Willington.

Twitter 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

article thumbnail

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost.

Channels 281
article thumbnail

Cracking the B2B Code on Facebook

SBI Growth

LinkedIn and twitter are more professional”. Twitter has proven to be effective at amplifying B2B messaging to gain reach. On top of that they advertise posts to new target audiences through Facebook ads. Advertising on Facebook is actually cheaper compared to the other social networks. This statement is accurate.

Facebook 331
article thumbnail

Why Optimizing Your Website for Mobile isn’t Enough

SBI Growth

With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? When the lights went out, they responded on Twitter and Facebook with the caption "Power Out? So who came out on top? The top 3 that stood out were Oreo, GoDaddy and Coca-Cola.

Lead Rank 325
article thumbnail

Do You Want and Know How to Get Free Advertising?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.