SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. Here are four digital video advertising tips to make the most effective ads possible. Creating the Best Digital Video Advertising Take Advantage of Trends According to TikTok , there’s a set of “universal truths” to mastering digital video advertising.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

SocialSellinator

JANUARY 3, 2024

Discover how top advertising companies shape business success. Dive into digital trends & SocialSellinator's impact in our comprehensive guide.

Advertising 103

Advertising Advertising Company Trends 103

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SocialSellinator

JANUARY 7, 2024

Discover how an advertising office drives brand success, from the influence of top agencies to digital marketing trends, in this insightful article.

Advertising 103

Advertising Advertising Trends Influencer 103

Zoominfo

MARCH 17, 2021

IT Security Spending Trends. Application and Network Spending Trends. Marketing Spending Trends. Specific items on the hot seat that were mentioned numerous times included advertising, event sponsorship, office rent, power, printing, and travel. The security landscape is fraught with risks for companies. Source: ZoomInfo.

Company 324

Company ROI Survey Face-to-face 324

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. If your 2020 marketing strategy involves incorporating video, focus on making videos around trending themes that perform better even in other content formats.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

MAY 23, 2018

Here are a few trending ways brands are using social media to forward their business. Remember new regulations means sponsored posts and advertisements must be listed as so in some way. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts.

Social Media 233

Social Media Channels Media Advertising 233

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

Sales and Marketing Management

FEBRUARY 10, 2020

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

Conference 229

Conference Microsoft Marketing Advertising 229

Zoominfo

MARCH 9, 2021

Data and Advertising & Promotion) and then into one of the many, many sub-categories in the graphic, including Customer Data Platform and Video Advertising–to name just a few. Scott Brinker and team select these categories according to what’s trending in the marketplace. What does this have to do with the supergraphic?

Account Based Marketing 246

Account Based Marketing Hubspot Data Advertising 246

SMEI

DECEMBER 20, 2022

The need for digital transformation will be even more relevant in the following trends to watch for in 2023: 1. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

Trends 24

Trends Social Media Marketing Airlines 24

Sales and Marketing Management

NOVEMBER 11, 2019

Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

SocialSellinator

SEPTEMBER 11, 2023

It's their grasp on emerging trends like gamification strategies, mobile advertising, and SEO copywriting that transcends the norm. The allure of San Francisco's digital marketing agencies lies not just in their strategic locations but in their unyielding pursuit of innovative approaches.

Trends 98

Trends Marketing Advertising Advertising 98

SocialSellinator

NOVEMBER 12, 2024

Boost sales with expert retail online advertising strategies. Discover benefits, key components, and innovative trends today!

Retail 75

Retail Advertising Advertising Trends 75

Sales and Marketing Management

NOVEMBER 8, 2017

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Once you have the information, evaluate its usefulness.

Data 218

Data Customer Scale Trends 218

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Advertising. 3. Advertising. Although we’ve already discussed social advertising, that only covers a fraction of the available digital advertising platforms. Native Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

FEBRUARY 20, 2018

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. AI can analyze your existing customer base and identify important trends and commonalities.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. It focuses on content marketing, brand journalism, public relations, the media, and advertising.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

DiscoverOrg Sales

JUNE 19, 2018

Industry scoops, trends, and shake-ups. They also share that intelligence with our marketing team to identify trends and shape messaging for certain types of industry prospects. Understanding changes and trends of buyers in your industry is important for marketing to target the right people, to pass over the right leads.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Sales and Marketing Management

JANUARY 5, 2018

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. “Doing marketing” refers to the execution of marketing. Running marketing” involves looking at marketing like a business owner. Reduced budgets will lead to tighter stacks.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Basically, your whole GTM strategy should be centered around customer pain points. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

MARCH 2, 2018

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Once you have the information, evaluate its usefulness.

Data 180

Data Customer Scale Trends 180

Sales and Marketing Management

OCTOBER 24, 2018

Recent social media trends have seen the increased adoption of shoppable posts where users can add an item directly to their shopping cart by just tapping a social media post. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry.

Strategy 191

Strategy Social Media Top of Funnel Survey 191

Zoominfo

JANUARY 8, 2024

Join us for 2024 Go-to-Market Predictions , an exclusive webinar series where industry experts dive into the trends and forces reshaping business. Account-Based GTM Becomes the Biggest Center of Gravity in B2B The marketing industry has shifted from inaccurate advertising and vague ROIs to granular tracking, lead scoring, and optimization.

Webinar Metrics 130

Webinar Metrics Lead Rank Lead Scoring Marketing 130

Zoominfo

JULY 30, 2019

We’re referring to the brands who turn every advertisement, email, piece of content, and social media post into a sales pitch. Mistake #4: Your brand follows every trend. We get it: you want your brand to be fresh, current, and in sync with the latest online trends. Of course, there’s nothing wrong with adapting to new trends.

Company 193

Company Guidelines Social Media B2B 193

Sales and Marketing Management

JULY 12, 2018

They may have seen an advertisement about the product which peaks their interest. Creativity in their advertisement technique makes all the difference and may give them an upper hand over their competitors. Employees joining discussion groups to find out what is ailing the community and participating in trending matters helps a lot.

Marketing 180

Marketing Social Media Penetration Advertising 180

Zoominfo

JULY 27, 2020

Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising. Before The Cash Arrives: Fill the Bench.

Company 162

Company Infusion Google Analytics Scale 162

Zoominfo

JANUARY 21, 2021

” In that process, marketing teams saw the greater benefits of using quality data, and that trend will likely continue with CCPA.” Marketing, advertising, and retail lead CCPA projects. ” “My lists might be smaller now, but I actually know who these people are. Source: ZoomInfo.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

AUGUST 19, 2018

Emerging trends. The right candidate will use their social strategy to drive leads—organic and paid—through content distribution, brand recognition, and paid advertising programs. The hired manager should be the appointed decision maker when it comes to the following: Platform selection. Content type. Scheduling.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Basically, your whole GTM strategy should be centered around customer pain points. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

NOVEMBER 11, 2020

While many ABM campaigns utilize advertising to target accounts to grow brand awareness, my team can do it more efficiently because we are creating ads based on intent data. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. It’s starting to feel like the sky’s the limit!

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. We don’t expect this trend of self-guided buyer research to change anytime soon. Which means there’s not always control over the final destination.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending).

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 4, 2018

But, the marketing industry moves fast, and new trends and developments call for new job requirements—some of which your team might be lacking. 63% of marketers reported that their spending on data-driven marketing and advertising grew over the last year ( source ). Brand Manager.

Marketing 187

Marketing Social Media B2B Scale 187

Zoominfo

OCTOBER 18, 2018

AI, or machine learning, analyzes data and uncovers trends and patterns that allow it to carry out advanced functionality. Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. Let’s get into it! What is artificial intelligence? Here’s how: 1.

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196