Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Trends 160

Trends B2B Marketing Channels 160

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? This is just one example of monitoring and being proactive with mobile trends. So who came out on top?

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. Here are four digital video advertising tips to make the most effective ads possible. Creating the Best Digital Video Advertising Take Advantage of Trends According to TikTok , there’s a set of “universal truths” to mastering digital video advertising.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Here are three trends to help you segment both efficiently and safely—this year and beyond. But times have changed.

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Segment Lead Rank Trends Marketing Qualified Lead 130

SocialSellinator

JANUARY 3, 2024

Discover how top advertising companies shape business success. Dive into digital trends & SocialSellinator's impact in our comprehensive guide.

Advertising 103

Advertising Advertising Company Trends 103

Zoominfo

MARCH 17, 2021

IT Security Spending Trends. Application and Network Spending Trends. Marketing Spending Trends. Specific items on the hot seat that were mentioned numerous times included advertising, event sponsorship, office rent, power, printing, and travel. The security landscape is fraught with risks for companies. Source: ZoomInfo.

Company 324

Company Survey ROI Face-to-face 324

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. If your 2020 marketing strategy involves incorporating video, focus on making videos around trending themes that perform better even in other content formats.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SocialSellinator

JANUARY 7, 2024

Discover how an advertising office drives brand success, from the influence of top agencies to digital marketing trends, in this insightful article.

Advertising 103

Advertising Advertising Trends Influencer 103

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

MAY 23, 2018

Here are a few trending ways brands are using social media to forward their business. Remember new regulations means sponsored posts and advertisements must be listed as so in some way. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts.

Social Media 233

Social Media Channels Media Advertising 233

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

Sales and Marketing Management

FEBRUARY 10, 2020

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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Conference Microsoft Marketing Advertising 229

Zoominfo

MARCH 9, 2021

Data and Advertising & Promotion) and then into one of the many, many sub-categories in the graphic, including Customer Data Platform and Video Advertising–to name just a few. Scott Brinker and team select these categories according to what’s trending in the marketplace. What does this have to do with the supergraphic?

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

SocialSellinator

SEPTEMBER 11, 2023

It's their grasp on emerging trends like gamification strategies, mobile advertising, and SEO copywriting that transcends the norm. The allure of San Francisco's digital marketing agencies lies not just in their strategic locations but in their unyielding pursuit of innovative approaches.

Trends 98

Trends Marketing Advertising Advertising 98

Sales and Marketing Management

NOVEMBER 11, 2019

Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

SocialSellinator

NOVEMBER 12, 2024

Boost sales with expert retail online advertising strategies. Discover benefits, key components, and innovative trends today!

Retail 75

Retail Advertising Advertising Trends 75

Sales and Marketing Management

NOVEMBER 8, 2017

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Once you have the information, evaluate its usefulness.

Data 218

Data Customer Scale Trends 218

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Advertising. 3. Advertising. Although we’ve already discussed social advertising, that only covers a fraction of the available digital advertising platforms. Native Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

NOVEMBER 14, 2024

The Magic Quadrant is widely used by businesses to evaluate potential technology vendors, guide purchasing decisions, and understand industry trends. But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 20, 2018

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. AI can analyze your existing customer base and identify important trends and commonalities.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

SalesFuel

MARCH 28, 2025

As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes. Looking at this trend from another angle, about 10% of households earn $250,000 annually.

Account 59

Account Consumer Direct Mail Hiring 59

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. It focuses on content marketing, brand journalism, public relations, the media, and advertising.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

DiscoverOrg Sales

JUNE 19, 2018

Industry scoops, trends, and shake-ups. They also share that intelligence with our marketing team to identify trends and shape messaging for certain types of industry prospects. Understanding changes and trends of buyers in your industry is important for marketing to target the right people, to pass over the right leads.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Sales and Marketing Management

JANUARY 5, 2018

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. “Doing marketing” refers to the execution of marketing. Running marketing” involves looking at marketing like a business owner. Reduced budgets will lead to tighter stacks.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Pipeliner

NOVEMBER 1, 2024

This enables more relevant, non-intrusive advertising, increasing the likelihood of engagement. By staying informed about these trends, sales teams can continue to refine their strategies to reach an increasingly engaged podcast audience.

Strategy 98

Strategy Demographics Segment Collateral 98

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Basically, your whole GTM strategy should be centered around customer pain points. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

MARCH 2, 2018

Hiring trends, Glassdoor comments, and internal reviews all reveal insightful data and information related to company culture. After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. Once you have the information, evaluate its usefulness.

Data 180

Data Customer Scale Trends 180

Sales and Marketing Management

OCTOBER 24, 2018

Recent social media trends have seen the increased adoption of shoppable posts where users can add an item directly to their shopping cart by just tapping a social media post. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry.

Strategy 191

Strategy Social Media Top of Funnel Survey 191

SalesFuel

JANUARY 20, 2025

Instead of guessing, your clients can allocate their advertising budget to the areas most likely to deliver results. An old blog post that ranks for high-value keywords might need an update to include current data and trends. Overlooking Emerging Industry Trends The digital world evolves quickly.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SocialSellinator

JULY 26, 2024

Explore top campaigns, trends, and strategies shaping the future of social media advertising. Discover the best social media ads of 2024.

Social Media 110

Social Media Campaigns Media Advertising 110

Vengreso

JANUARY 3, 2025

Understanding Social Selling: Key Statistics and Trends In the ever-evolving world of sales, especially digital sales , social selling is undeniably reshaping the landscape. These statistics underscore a significant trend: sales professionals are finding increasing value in integrating social media strategies into their sales funnel.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Zoominfo

JULY 30, 2019

We’re referring to the brands who turn every advertisement, email, piece of content, and social media post into a sales pitch. Mistake #4: Your brand follows every trend. We get it: you want your brand to be fresh, current, and in sync with the latest online trends. Of course, there’s nothing wrong with adapting to new trends.

Company 193

Company Guidelines Social Media B2B 193

Sales and Marketing Management

JULY 12, 2018

They may have seen an advertisement about the product which peaks their interest. Creativity in their advertisement technique makes all the difference and may give them an upper hand over their competitors. Employees joining discussion groups to find out what is ailing the community and participating in trending matters helps a lot.

Marketing 180

Marketing Social Media Penetration Advertising 180

Zoominfo

JANUARY 21, 2021

” In that process, marketing teams saw the greater benefits of using quality data, and that trend will likely continue with CCPA.” Marketing, advertising, and retail lead CCPA projects. ” “My lists might be smaller now, but I actually know who these people are. Source: ZoomInfo.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

JULY 27, 2020

Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising. Before The Cash Arrives: Fill the Bench.

Company 162

Company Infusion Google Analytics Scale 162

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Basically, your whole GTM strategy should be centered around customer pain points. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

NOVEMBER 11, 2020

While many ABM campaigns utilize advertising to target accounts to grow brand awareness, my team can do it more efficiently because we are creating ads based on intent data. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. It’s starting to feel like the sky’s the limit!

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246