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Unlocking the Power of Geofencing in Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95
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Unlocking E-Commerce Growth Strategies (video)

Pipeliner

Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention. AI tools can empower store owners to achieve efficiencies that were previously only available through agency services. He is CSMO at Pipeliner CRM.

Video 96
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Video Platforms Are Top Tools for Selling

SalesFuel

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Increased conversion rates.

Video 59
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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Don't Miss Out on the Advantages of Audio Advertising

SalesFuel

Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. The Listening Audience Of course video gets plenty of attention these days. If you answered audio, youre right.

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How New Advertisement Spending Forecasting Will Impact Your Accounts

SalesFuel

New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. 2025 Outlook New advertisement spending forecasting for 2025 was issued by major industry watchers last week. Advertisers are increasingly fixed on short term goals. Short form video 8.6% WARC expects a 10.1% Core search 7.6%

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The Transformative Power of AI in Coaching (video)

Pipeliner

Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. Actionable Tips: Start Small: Begin by uploading a few pieces of content to an AI tool and experiment with generating new material.