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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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AdMall Intelligence Powers Successful Multimedia Advertising Campaign Sale

SalesFuel

This expansion is a significant step for them, especially since they have never done any advertising before. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Author: Kevin Allen The disruption of the COVID-19 pandemic has caused unprecedented change and hardship in our economic systems. Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Next Steps.

Trends 333
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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

This technology goes beyond standard analytics by revealing the insights needed to engage with high-value prospects, and helps you fill in the blanks and add valuable signals that standard web forms and piecemeal tracking systems simply can’t match.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Not only is it important for organizations to avoid malware and other intrusions, but customer expectations are high that their data will remain safe with vendors. Both act as core, early-stage methods to defend network systems from hackers and malicious software. The security landscape is fraught with risks for companies.

Company 324
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

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