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Video Platforms Are Top Tools for Selling

SalesFuel

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Accessible to all devices.

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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. It paid off. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

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PPC Advertising Secrets for Digital Agencies Working With Mid-Sized Companies

BuzzBoard

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

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The Real Cost of Facebook Advertising and What You Need to Know

Nutshell

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

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Building Trust Through Case Study Narratives for Local Business Clients

BuzzBoard

Highlighting the Potential of Case Study Narratives in Building Trust With Local Business Clients As a digital marketing agency, you’re always seeking breakthrough techniques to win over small businesses, your potential local business clients. However, case study narratives are not as elementary as bragging about previous achievements.

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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.