SalesFuel

MARCH 11, 2024

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

Advertising 98

Advertising Advertising Research Social Media 98

Sales and Marketing Management

JANUARY 11, 2019

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. As a matter of fact, numerous reports prove that it still generates leads and drives conversions better than digital advertising. Let’s take a look! The Art of Creating a Quality Sales Letter.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

SBI Growth

FEBRUARY 5, 2014

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. Studies show that these managers are significantly more likely to pull the trigger. is over $800B per year. The manager takes a calculated risk, hoping for a lucky break.

Compensation 288

Compensation Territories Hiring Commission 288

Sales and Marketing Management

FEBRUARY 24, 2021

According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Content marketing generates more than 3x the leads as advertising and costs 62% less. In the old days, websites were simply two-dimensional brochures for a business. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

APRIL 11, 2019

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.” ” Yet, there’s inherently a level of gray enabling the marketing.

Advertising 258

Advertising Advertising Revenue Relationals 258

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Why did the junior marketer get into display advertising? Keyword stuffing.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

JULY 16, 2018

Case studies: Why are case studies an effective webinar format? Case studies provide social proof that your product can deliver. In fact, 42% of B2B buyers find case studies to be valuable in the late stage of the buying process ( source ). Sales-ready leads want concrete details on product ROI and benefits.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 21, 2018

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Check out the Hootsuite video below for a great example of a case study video: 6.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Explore YouTube advertising. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. This includes: Downloads of whitepapers, case studies, tech publications. Which means there’s not always control over the final destination.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine. Then came television and the rise of infomercials.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

DiscoverOrg Sales

NOVEMBER 27, 2017

Get the study: Why Didn’t They Buy? We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Perhaps the best way to keep leads coming back for more is to produce and advertise free content on your website.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Sales and Marketing Management

APRIL 24, 2020

This will help guide your marketing efforts and where you should place content and advertising. Pricing: Negotiating a deal shouldn’t be based on a gut feeling… not when you can use hard data to study pricing behavior across industries and company size. Buying teams are using pricing tools to determine what they should pay.

Data 240

Data B2B Ideal Customer Profile Strategy 240

SalesFuel

SEPTEMBER 10, 2024

SalesFuel’s B2B BuyerSCAN study, which gathered responses from 2,165 CEOs, senior purchasing agents and other C‑level executives, decodes the complex purchasing behaviors of B2B decision-makers at businesses with 20+ employees across diverse industries. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

JUNE 17, 2018

Google Adwords is a web advertising service that most B2B marketers are already familiar with. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. This is a tactic that can be easily replicated for your own business.

Examples 237

Examples B2B Microsoft Telecommunications 237

SalesFuel

DECEMBER 11, 2024

More specifically, she used the advertising response portion of the AudienceSCAN report to help craft the best possible targeted OTT campaign. This is new business, and a direct relationship with the advertiser and the station. A great win! Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Advertising 59

Advertising Advertising Campaigns Closing 59

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Studies however show that over a third of eCommerce businesses hire third party suppliers to handle logistics for them.

Marketing 214

Marketing How To Trade Show Segment 214

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). The right candidate will use their social strategy to drive leads—organic and paid—through content distribution, brand recognition, and paid advertising programs. Manage your online reputation.

Hiring 174

Hiring Social Media Media Distribution 174

Sales and Marketing Management

NOVEMBER 8, 2017

Can you create custom advertisements or more personalized services? Because of this study, the company scheduled more group breaks and team activities. Once you have the information, evaluate its usefulness. What does the data say your company can you do for these customers that you cannot do for other groups? Perform a pilot test.

Data 218

Data Customer Scale Trends 218

SalesFuel

JULY 3, 2024

Here’s how to do your part to make your clients’ streaming advertising efforts more lucrative. How to Fix Streaming Advertising Problems that Consumers Complain About Limit Latency According to a study by StreamTV Insider , the main element negatively impacting the streaming experience is ad latency.

Advertising 52

Advertising Advertising Consumer How To 52

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts. According to a study from Hootsuite, people are more engaged and respond to relevant hashtags that are used in social media marketing.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

JULY 17, 2018

For example – let’s say you spend a large portion of your advertising budget on paid search ads. Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads ( source ). These ads generate a lot of traffic but very few registrants. Attendee to qualified lead conversion rate.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). The Harvard Business Review recently conducted a study and among the retail enterprises they surveyed, only 5% qualified as data-driven organizations ( source ).

B2B 180

B2B Retail Segment Scale 180

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

Advertising 52

Advertising Advertising Cost Per Click Company 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

JANUARY 23, 2019

Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. Rilind Elezaj is an experienced a Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

BuzzBoard

MAY 23, 2024

Highlighting the Potential of Case Study Narratives in Building Trust With Local Business Clients As a digital marketing agency, you’re always seeking breakthrough techniques to win over small businesses, your potential local business clients. However, case study narratives are not as elementary as bragging about previous achievements.

Case Study 52

Case Study Study Small Business Small Business 52

Zoominfo

AUGUST 26, 2019

You create a video advertisement featuring a man and woman shopping for workout clothes online. Studies show that only 13% of consumers cited frequent interactions as a reason they have a relationship with a specific brand. In fact, 92% of consumers trust other customers more than they trust advertising from brands ( source ).

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Sales and Marketing Management

AUGUST 5, 2019

However, there are many real-life examples and studies that prove that remote working is a feasible option. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry. It requires patience and practice to put in place an effective remote work policy.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

SalesFuel

NOVEMBER 25, 2024

Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93