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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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Budget Allocation Strategies for Local Paid Advertising Excellence

BuzzBoard

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

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Mastering Advertising Campaign Management: A Game Changer

SocialSellinator

Unlock the secrets of effective advertising campaign management with our in-depth guide on strategies, tools, and tips to transform your marketing efforts.

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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. In digital marketing, knowledge is power.

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Enhance Your Business Development Strategy with AI — Try These Tools…

Hubspot Sales

Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume. But if I had had access to the AI sales, marketing, and workflow optimization tools we’ll explore in this article? My favorite AI tool for this: ChatSpot.

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Video Platforms Are Top Tools for Selling

SalesFuel

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Better brand recognition.

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How to Maximize Your Online Advertising Budget

Pipeliner

How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. With so many businesses vying for online attention, the ability to effectively manage your advertising budget can make all the difference in achieving your goals.