Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. Photo by Kindel Media on Pexels.

Advertising 59

Advertising Advertising Vendor Retail 59

Pipeliner

NOVEMBER 1, 2024

By aligning marketing strategies with the content types most frequently recommended to their target audience, they can create highly relevant ad placements and sponsorships. This enables more relevant, non-intrusive advertising, increasing the likelihood of engagement.

Strategy 98

Strategy Demographics Segment Collateral 98

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. CMOs are giving a thumbs-up to the U.S. In the U.S., billion in spending.

Advertising 59

Advertising Advertising Opportunity B2C 59

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

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Advertising Advertising Social Media How To 144

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

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Data B2B Ideal Customer Profile Strategy 240

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

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Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Gathering Customer Feedback: A Unique Approach One of Matthew’s standout strategies is using post-purchase feedback. Highlight the unique value your products offer.

Video 59

Video Scale Lead Rank Lead Scoring 59

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

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Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. To create your company’s marketing strategy, you need to follow these 13 steps: 1. What are your objectives?

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Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. This data informs your targeting strategy and budget allocation, maximizing return on ad spend.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

NOVEMBER 11, 2020

It’s also a significant upfront investment — in both resources and strategy. Unlike the strategies of most sales teams that span a particular geographic area or sell a specific product, strategic accounts cover a national area, with wide variance in account size, dollar value, and product use case. Anastasia: Very cool. Hussam: Yes.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Sales Gravy

NOVEMBER 14, 2024

In a world filled with automated emails, digital advertising, and competing messages, it’s easy for outreach to get lost in the noise. Origins of DrinkCurious DrinkCurious originated as a bold step from its founder, who left a traditional advertising career to pursue something he was passionate about: whiskey.

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Trade Show Advertising Advertising Webinar Metrics 98

SocialSellinator

AUGUST 6, 2024

Master social media with our ultimate guide on advertising agency social media strategy. Boost engagement and outshine competitors today!

Social Media 111

Social Media Advertising Advertising Media 111

Steven Rosen

AUGUST 2, 2021

The solution is simple yet complicated: Leveraging external support or networking with other sales executives to help develop new strategies and tactics opens a whole kettle of trouble. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. Marketing Executive Gets It.

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Hiring Comparison Face-to-face Objections 424

SocialSellinator

DECEMBER 21, 2023

Discover the secrets of digital advertising in New York, NY, and how it can transform your business. Get insights into top agencies, strategies, and investment tips for success.

Advertising 111

Advertising Advertising Strategy 111

Zoominfo

NOVEMBER 18, 2024

Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Better Content Strategy : Visitor insights guide more relevant and engaging content. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SocialSellinator

DECEMBER 20, 2024

Unlock pay per click advertising secrets: learn PPC basics, benefits, platforms, and strategies for quick, targeted, cost-effective results!

Advertising 102

Advertising Advertising Benefit Strategy 102

Smooth Sale

MARCH 10, 2025

Photo by Isidix via Pixabay Attract the Right Job or Clientele: One Sales Success Strategy for Career and Business Growth Should sales be stagnating, business declining, or career advancement not in the cards, our guest blog by Ira Ellenthal One sales success strategy for career and business growth, offers helpful insights.

Strategy 78

Strategy Hiring Influencer Construction 78

SocialSellinator

OCTOBER 29, 2024

Discover top digital advertising solutions to boost your online presence and achieve measurable results with expert strategies!

Advertising 104

Advertising Advertising Strategy 104

Sales and Marketing Management

DECEMBER 7, 2020

Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. Contact the sales team to learn more about advertising options and understand what outcomes are associated with each program.

Scale 177

Scale Strategy Top of Funnel Marketing 177

SocialSellinator

JUNE 20, 2024

Master social media advertising for your business with our comprehensive guide. Learn strategies, profile optimization, and performance tracking.

Social Media 101

Social Media Advertising Advertising Media 101

SocialSellinator

JANUARY 24, 2024

Unlock the secrets of effective advertising campaign management with our in-depth guide on strategies, tools, and tips to transform your marketing efforts.

Advertising 105

Advertising Advertising Campaigns Tools 105

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

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Trends Marketing Lead Rank Conference 333

SocialSellinator

NOVEMBER 23, 2023

Discover key strategies for effective advertising in social media marketing to boost your brand's online presence and engagement. Read more!

Social Media 111

Social Media Advertising Advertising Media 111

SocialSellinator

APRIL 16, 2024

Unlock top b2b advertising agency secrets for targeting, value proposition, and innovative strategies to boost your B2B marketing success today!

Advertising 104

Advertising Advertising B2B Strategy 104

SocialSellinator

APRIL 12, 2024

Unlock the secrets of Google Advertising Management with our comprehensive guide. From strategies to pricing, discover how to maximize your ROI today!

Advertising 97

Advertising Advertising Google ROI 97

SocialSellinator

FEBRUARY 14, 2024

Discover the top reasons to choose us as your social media advertising company, offering customized strategies and measurable results for your brand.

Social Media 114

Social Media Advertising Advertising Media 114

SocialSellinator

JANUARY 15, 2024

Discover the best digital advertising strategies for 2023 with our in-depth guide. Stay ahead with SocialSellinator's insights on maximizing ROAS.

Advertising 104

Advertising Advertising Maximizer Strategy 104

SBI Growth

APRIL 2, 2020

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Strategy 292

Strategy Marketing Top of Funnel Demand Generation 292

Sales and Marketing Management

JANUARY 11, 2019

In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. Let’s take a look! The Art of Creating a Quality Sales Letter.

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Direct Mail How To Advertising Advertising 323

SocialSellinator

DECEMBER 25, 2023

Discover how a top Portland, OR advertising agency like SocialSellinator can elevate your business with expert strategies. Learn about costs, benefits, and success stories.

Advertising 98

Advertising Advertising Benefit Strategy 98

Sales and Marketing Management

FEBRUARY 24, 2021

But if you take this approach, your marketing strategy will be haphazard at best. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Have a Content Marketing Strategy. Content marketing generates more than 3x the leads as advertising and costs 62% less.

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Top of Funnel Social Media Google Analytics Scale 301