AdMall’s Valuable Advertising Response Tool Helps Close Targeted OTT Campaign
SalesFuel
DECEMBER 11, 2024
More specifically, she used the advertising response portion of the AudienceSCAN report to help craft the best possible targeted OTT campaign. This is new business, and a direct relationship with the advertiser and the station. In tight economic times, schools are often forced to reduce programs such as music, art or sports.
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