Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SalesFuel

MARCH 31, 2025

Are your accounts curious about advertising on podcasts? How Big is the Podcast Advertising Market? podcast advertising amounted to $2.57 Trends in the Podcast Ad Market As consumers discover podcasts, marketers are following. Analysts recommend that 5% of a marketers digital advertising spend should go to podcasts.

Advertising 59

Advertising Advertising Sports Consumer 59

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Nutshell

JULY 28, 2020

A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. Spotting a trend? On lists of best helpdesk software it is nowhere to be found.

Hubspot 126

Hubspot Paid Content Software Software 126

LeadBoxer

FEBRUARY 20, 2021

It’s no wonder, with software companies constantly looking for new ways to view and use data to improve customer engagement strategies and customer experience. That is why we put together these trends and strategy tips to help improve your company’s customer engagement strategy through the use of emerging technologies.

Ideal Customer Profile 98

Ideal Customer Profile Trends Customer Strategy 98

Sales and Marketing Management

JANUARY 5, 2018

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. “Doing marketing” refers to the execution of marketing. Running marketing” involves looking at marketing like a business owner. Reduced budgets will lead to tighter stacks.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. GTM Motions are Always Fluid.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

JULY 27, 2020

Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra.

Company 162

Company Infusion Google Analytics Scale 162

Increase Sales

APRIL 11, 2012

To this day, this trend has continued unabated and probably will never stop as long as we have con artists in the world and small business owners who fall for their ploys. What it doesn’t tell you is that the software you are purchasing to remove the bug, actually put the bug on your machine.

Licensing 188

Licensing Marketing Microsoft Face-to-face 188

Sales and Marketing Management

AUGUST 23, 2019

This post explores three probable reasons why this trend is gaining pace in recent times. If your budget allows, you can designate secured laptops to each worker and provide them with your approved security software or antivirus with clear instructions that they must only use that laptop to access confidential company files.

Remedy 179

Remedy Networking Data Advertising 179

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MARCH 9, 2021

The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Consider WordPress, a single software company, and its now 60,000+ plug-ins. Scott Brinker and team select these categories according to what’s trending in the marketplace. The next thing you know, they’re a $20 million business.”

Account Based Marketing 130

Account Based Marketing Hubspot Advertising Advertising 130

SalesFuel

FEBRUARY 25, 2025

They help businesses understand market trends, customer behaviors, and competitor activities, enabling informed decisions that drive success. Benefits of Using Marketing Intelligence Software Businesses that rely on outdated data or guesswork risk falling behind in todays fast-paced market.

Tools 52

Tools Hoovers Marketing Lead Rank 52

PandaDoc

NOVEMBER 13, 2024

Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. Companies can use data to inform their pricing strategy by analyzing competitor pricing, market trends, and customer behavior.

Analytics 52

Analytics Data Churn Lead Rank 52

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. Explore the top-rated market intelligence software platforms in this list, examining their unique features, strengths, and potential applications.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

DiscoverOrg Sales

JANUARY 22, 2016

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. Cloud security software. ” Trends suggest that data and analytics will be a top focus in 2016.

Decision Maker 120

Decision Maker Banking Telecommunications Insurance 120

Pipeliner

DECEMBER 21, 2020

Using automation and analytics software to benefit the business. Paid Search Advertising. Because paid search advertising is geared towards potential customers who search for services or products, a VPN will help a digital marketer know what the customers are looking for. Using applicable link-building strategies.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Hubspot Sales

JANUARY 9, 2018

For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. You should also discuss market trends. If you’re a SaaS company, you should note vertical-specific software is becoming more popular. If you sell ads, mention the rise in programmatic mobile advertising.

Buyer Persona 145

Buyer Persona Referrals Commission How To 145

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Nutshell

SEPTEMBER 9, 2020

The right sales management software helps managers achieve all of these goals, from the daily tasks to the big picture. What is sales management software? Let’s take a look at the features that every sales management software platform needs to include. 10 must-have sales management software features. Sales forecasting.

Software 71

Software Software Tools Sales Management 71

Zoominfo

SEPTEMBER 9, 2018

Recent studies show this trend is here to stay. Personalized marketing and advertising is not about sales. Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there’s a piece of software that loves us for who we are.” – David Weinberger.

Marketing 145

Marketing Scale Loyalty Trends 145

Smooth Sale

APRIL 15, 2024

Stay informed about industry trends : Continuously monitor industry trends, technological advancements, and changes in consumer behavior. Explore software solutions that automate repetitive tasks, improve communication, and provide valuable insights into your business performance. Remember, success does not happen overnight.

Small Business 127

Small Business Small Business Advertising Advertising 127

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

FEBRUARY 19, 2019

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. Are there any timely, trending, or newsworthy topics I can leverage to establish a need for my product?

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Software 52

Openview

SEPTEMBER 11, 2017

The sales communication has been made public and searchable at InsideSaaSSales.com along with a study analyzing the key trends. MailChimp is the most common email marketing software, used by 49% of the sample. If a company leaves voicemails, the sales cycle length is usually 160% longer. 9% of companies use webinars as a sales tactic.

Enterprise 118

Enterprise Enterprise Company Marketo 118

Zoominfo

APRIL 29, 2020

ZoomInfo’s Director of Revenue Generation, Nina Wooten , has noticed a trend: People who aren’t able to identify good-fit attendees have to go for volume. Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Identify Who’s Going to the Event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

Zoominfo

DECEMBER 19, 2018

Capterra is a free online service to help businesses find the software they need. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. You too can now be up-to-date with market data and see trends before they sweep the industry!”.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales Hacker

DECEMBER 17, 2024

It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Like every new software fund that’s getting created has some former elements or will be using different versions of AI. Why HG Insights?

Scale 102

Scale Paid Content Twitter Engineering 102

BuzzBoard

MAY 8, 2023

All such factors combined, SMBs have become a segment with golden potential for SMB-based software solution providers. Summing up, the key digital marketing trends for SMBs in 2023 will be: A prevailing era of AdTech and MarTech for accurate customer targeting, optimal resource allocation, and to attain enterprise-level efficiency.

Lead Rank 98

Lead Rank Marketing Trends Scale 98

Hubspot Sales

JANUARY 26, 2021

In some instances, the logistics, hassle, and costs of shifting prices to meet demand might not seem worth it to a business — particularly if the prices they're charging have been advertised or thoroughly promoted. Promotion and advertising are rarely cheap. The "menu" pricing dilemma often also applies to SaaS companies.

Scale 135

Scale Consumer Advertising Advertising 135

Crunchbase

AUGUST 12, 2020

If this upward trend continues, there’s a chance Q4 funding will mirror the quarter-over-quarter increase we’ve seen in previous years, despite the curveballs 2020 has thrown our way. Industry: Advertising Platforms, Brand Marketing, Enterprise Software, Social Media. Industry: Database, Enterprise Software, Technical Support.

SalesForce 110

SalesForce Remedy Enterprise Enterprise 110

BuzzBoard

MAY 29, 2024

Conquering the SMB Market: How Generative AI Software Can Supercharge Your Digital Agency’s Sales There’s no denying AI is transforming the sales technology landscape, with an influx of sophisticated tools for CRMs, marketing automation, forecasting, and more. Cue: AI’s ability to deliver dynamic, high-touch customization.

Paid Content 52

Paid Content Small Business Small Business Software 52

Hubspot Sales

MAY 26, 2023

Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. Write about topics your target audience cares about, such as trends in the local market, tips for buying or selling a home, or the benefits of working with an experienced real estate agent.

Real Estate 105

Real Estate Prospecting Ideal Customer Profile Social Media 105

Connext Digital

OCTOBER 28, 2019

One trend that has been making waves in the mobile marketing industry is programmatic advertising. It relies on algorithms and software to purchase, sell, determine placement, and optimize digital ads. Real-time reports and data measurements are made possible with programmatic advertising. will go programmatic by 2020.

Influencer 76

Influencer Advertising Advertising Marketing 76