CMO Survey: Marketing Spend Optimization Now Critical
SalesFuel
APRIL 14, 2025
B2B Product 2.5% (5.9%) B2B Services 4.3% (6.0%) B2C Product 5.2% (8.8%) B2C Services 1.2% (10.4%) The largest spending increase in overall marketing spending have taken place in the tech/software vertical. Traditional Advertising Outlook Marketers will reduce their outlay for traditional advertising by 0.3% in the next year.
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