The Pipeline

MARCH 29, 2013

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost.

Channels 281

Channels Social Media Advertising Advertising 281

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. There are several ways to incorporate video into social selling strategies, and everyone does it a little bit differently. Since video plays a big role in my social selling, you’ll get a peek into my process.

Social Selling 119

Social Selling Video Strategy Social Media 119

Sales Hacker

OCTOBER 25, 2017

Social Selling. Others say social selling is going to change the way we do business. No doubt there are also some salespeople out there that have no idea what social selling actually is. So, what is Social Selling and why is it important? . All through the medium of social media of course.

Social Selling 105

Social Selling Social Media Facebook Ideal Customer Profile 105

Adaptive Business Services

MARCH 23, 2022

welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Tom takes the mystery out of social selling by consistently demonstrating key elements including … Authenticity. Personalization. Uniqueness. Welcome, Tom!

Social Selling 101

Social Selling Social Media Twitter Networking 101

Partners in Excellence

FEBRUARY 24, 2020

Listen to the proponents of “Social Selling,” and it is the future of selling. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s or 1000’s of connections their methods can help you achieve in weeks.

Social Selling 103

Social Selling Scale LinkedIn Networking 103

SocialSellinator

OCTOBER 29, 2020

Are you actively promoting your business through social media marketing ? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales.

Social Media 144

Social Media Media Analytics Tools 144

Sales and Marketing Management

APRIL 24, 2020

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. In the 2019 edition of his Supergraphic , he documented more than 7,000 companies offering data management, marketing automation, customer experience tools, social media monitoring and more.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. But how do you actually turn your social selling strategy around? Have a clear understanding of your buyer persona. Key takeaways.

Social Selling 98

Social Selling Buyer Persona Ideal Customer Profile Strategy 98

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. Social selling definition. What is social selling? Build a network.

Social Selling 52

Social Selling Tools Social Media Strategy 52

Zoominfo

FEBRUARY 2, 2021

Here are some considerations when integrating cross-selling into your sales and marketing processes: Customer Relationship Management Tool. CRM tools are a necessity in today’s digital-first marketing landscape. Targeted Advertising. Social Selling and Influencers.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. Watch a recording of the webinar here. Check it out!

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Act!

NOVEMBER 12, 2024

But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. What is social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

The Pipeline

OCTOBER 14, 2011

With the right tools, measuring the right variables, we can become sales alchemists. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs. Tools that measure relationships, sale velocity, and other soft variables are lacking.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

Zoominfo

FEBRUARY 2, 2021

CRM tools are a necessity in today’s digital-first marketing landscape. Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

The Pipeline

FEBRUARY 2, 2015

I recently got a notice about a social selling event, as you know I hate hyphenated selling, it screams of sales people hiding things they don’t want to do behind a label; usually things one has to do if one is going to call themselves a sales professional. You see sellers sell, they let others in the company handle the buyers.

Social Selling 120

Social Selling B2C Segment Social Media 120

Zoominfo

FEBRUARY 5, 2024

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Campaign marketers : To reach potential leads, these marketers run promotional campaigns across email, social media platforms, and in-person events. Automation tools are important here.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. Watch a recording of the webinar here. Check it out!

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

DiscoverOrg Sales

JUNE 8, 2017

Focusing on building awareness with this audience is critical, and this awareness activity should happen on an individual rep basis, leveraging sales intelligence tools like DiscoverOrg , as well as social selling tactics.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. Learning how to navigate this new tool, and understanding how to utilize it better, as well as knowing which pitfalls to look out for, is crucial. This article explores actionable steps to harness the power of social selling.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

LeadFuze

NOVEMBER 26, 2019

On top of that, they’re not using content in a way that will allow them to improve their social selling efforts. In this guide, I’ll be showing you how you can use content to enhance your social selling process and boost your performance. Chapter 1: How to Identify Content Opportunities for Social Selling.

Paid Content 52

Paid Content Top of Funnel Social Selling Up-Sell 52

Score More Sales

OCTOBER 27, 2011

You also might have seen that I blog on many sites and am very social – in fact I teach social selling. Sales Tools. Social Selling. But you need to be different, Mike – what worked before does not work anymore. Categories. 100 for 100K. Innovation & Inspiration. Sales Ideas & Skills.

Lead Rank 161

Lead Rank Lead Scoring Guarantee Top of Funnel 161

The Pipeline

AUGUST 12, 2011

Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. Social Selling. Sales Tool. Sell Better. Selling to Executives. Social Buying. Social media. Social Selling. About Carol Doane. August 17th, 2011. Trackbacks.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Hubspot Sales

OCTOBER 10, 2017

Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Use an email scheduling tool -- like the one in HubSpot Sales -- to send your message at the perfect time. Social selling stats. 65% of salespeople who use social selling fill their pipeline , compared to 47% of reps who do not.

Referrals 145

Referrals Hubspot Top of Funnel Sales Qualified Lead 145

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout. My suggestion?

Hubspot 116

Hubspot B2B Buyer Data 116

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

Nimble - Sales

MAY 28, 2024

In the dynamic world of digital marketing, social media advertising agencies play a crucial role in shaping the success of diverse businesses ranging from local bakeries to multinational corporations. To ensure that sales teams are well-equipped to pitch their services effectively, role-playing exercises serve as a vital training tool.

Social Media 52

Social Media Advertising Advertising Media 52

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Partners in Excellence

JUNE 25, 2013

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. Is Social Media Really Anti-Social? But what happens?

Social Media 115

Social Media Media Direct Mail Channels 115

Zoominfo

DECEMBER 19, 2018

The show notes read as follows, “Welcome to the official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search.”. Whether you’re just starting out with Google Webmaster Tools or you’re more advanced, there’s something for you on this YouTube channel.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Partners in Excellence

JUNE 24, 2013

Creativity in commercials, advertising, leveraging social platforms, increasing volume (figuratively and literally) all aimed at getting the attention of the consumer. We diversify channels of communication, we leverage every tool or technology we can, we increase volume to capture the attention of the business buyer.

Face-to-face 106

Face-to-face Advertising Advertising Consumer 106

Pipeliner

MARCH 6, 2021

In 2019, there was $130 billion spent on digital advertising alone, but most people are still not sure that all that spending is producing worthwhile returns. John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Data Analytics. Failing Upwards.

Analytics 98

Analytics Google Video Marketing 98

No More Cold Calling

JANUARY 8, 2015

Put People Before Technology As salespeople, we’re continually bombarded with messages about the latest productivity tools, marketing automation platforms, lead-sourcing apps, and social selling strategies. The problem is, we are not productive with the tools we already have. We’re fickle.

Twitter 120

Twitter Fashion Call-back Small Business 120

SocialSellinator

AUGUST 24, 2022

When creating an effective social selling strategy, you need to understand the different sales funnel stages. This blog post will discuss the five stages and how you can improve your social media marketing strategy at every step! This can happen through paid advertising, organic reach, or word-of-mouth.

Paid Content 122

Paid Content Social Media Top of Funnel Funnel 122

The Pipeline

APRIL 18, 2016

Well if they are raising their hands on their own, or in response to advertising, then capturing that demand will default to technology, not only because of the cost saving, but the consistency of performance, and efficiencies gain. This is not about social selling vs. traditional selling.

Margin 120

Margin Lead Gen B2C B2B 120

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? He’s a CMO of Wave.video, and he manages advertising, digital marketing and PR activities. In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. He is CSMO at Pipeliner CRM.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Zoominfo

DECEMBER 13, 2018

Featured Video: The Phone is the Most Powerful Tool in Sales. Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s four locations. 2. Sales Hacker. Sales for Life.

Channels 187

Channels Face-to-face Video Hubspot 187