Increase Sales

SEPTEMBER 28, 2013

If people buy from people, then all selling is social unless we have robots buying from robots. So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. This article went on to specifically state “social selling is prospecting.”

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

Partners in Excellence

FEBRUARY 11, 2014

I think it’s a fair question, many people wonder whether they should be investing in social channels, how much time to invest, whether there is a payoff. Social selling, social business, and the technologies underlying them are evolving so quickly that it’s very confusing. This bring us to social selling.

Social Selling 130

Social Selling Twitter Channels LinkedIn 130

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. By Tim Hughes. What’s Changed Since the 1950s?

Account 288

Account Social Media Social Selling Twitter 288

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. There are several ways to incorporate video into social selling strategies, and everyone does it a little bit differently. Since video plays a big role in my social selling, you’ll get a peek into my process.

Social Selling 119

Social Selling Video Strategy Social Media 119

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 100

Social Selling B2B Social Media B2C 100

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. One core area of focus is on social selling. As a Sales & Marketing Leader, you are hungry for high quality B2B leads. Sign-up here.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

SBI Growth

FEBRUARY 23, 2013

The use of social media is on the tip of everyone’s tongue. Dan Bernoske 's recent blog pos t provides keen insight into the value of social selling. But most B2B businesses do not know how to leverage the power of social media. HR leaders are experts in social media. Social prospecting presence – less than 2%.

Prospecting 297

Prospecting Ideal Customer Profile Social Media Buyer Persona 297

Score More Sales

MARCH 18, 2014

It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

The Pipeline

MARCH 29, 2013

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost.

Channels 281

Channels Social Media Advertising Advertising 281

Partners in Excellence

FEBRUARY 24, 2020

Listen to the proponents of “Social Selling,” and it is the future of selling. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s or 1000’s of connections their methods can help you achieve in weeks.

Social Selling 103

Social Selling Scale LinkedIn Networking 103

Sales Hacker

OCTOBER 25, 2017

Social Selling. Others say social selling is going to change the way we do business. No doubt there are also some salespeople out there that have no idea what social selling actually is. So, what is Social Selling and why is it important? . All through the medium of social media of course.

Social Selling 105

Social Selling Social Media Facebook Ideal Customer Profile 105

Pipeliner

OCTOBER 16, 2021

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. Corporate Identity on Social Media. He is CSMO at Pipeliner CRM.

Social Media 97

Social Media Advertising Advertising Media 97

Adaptive Business Services

MARCH 23, 2022

welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Tom takes the mystery out of social selling by consistently demonstrating key elements including … Authenticity. Personalization. Uniqueness. Welcome, Tom!

Social Selling 101

Social Selling Social Media Twitter Networking 101

Nimble - Sales

FEBRUARY 5, 2024

Social selling is a modern B2B sales method using social media to connect with customers. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising. It’s about genuine conversations, not just pushing products.

Social Selling 81

Social Selling Social Media Advertising Advertising 81

Understanding the Sales Force

JULY 7, 2014

Understanding the Sales Force by Dave Kurlan N ot too long ago, before the advent of Social Selling, if a salesperson needed to add new opportunities to the pipeline there were basically two options: Make Cold Calls; or. Call Existing Customers for Referrals and Introductions. Interestingly, this choice was not a no-brainer!

Leads 282

Leads Marketing Qualified Lead Cold Calling Referrals 282

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. But how do you actually turn your social selling strategy around? Have a clear understanding of your buyer persona. Key takeaways.

Social Selling 98

Social Selling Buyer Persona Ideal Customer Profile Strategy 98

Increase Sales

MAY 18, 2012

The continued reference to social selling is more hype and potentially even a scam as I wrote about Sales 2.0 So if people buy from people how can it become any more social than that? Additionally social selling may appear to be the quick fix solution and most of us know how often those solutions work, don’t we?

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

Pointclear

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Why we're Failing to Sell with Engagement. This is how advertising works.

Lead Rank 183

Lead Rank Lead Scoring Social Media Leads 183

Increase Sales

JULY 12, 2013

Yet selling has always been social from the bazaars and open markets of years gone by to the 21st century where technology allows more sellers to connect with more buyers. There appears to be a new rush to embrace social selling as something new and different. Social selling is not new nor different.

Social Selling 127

Social Selling Channels Advertising Advertising 127

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Act!

NOVEMBER 12, 2024

But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. What is social selling ? Then there’s X.

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

Nimble - Sales

FEBRUARY 5, 2024

Social selling is a modern B2B sales method using social media to connect with customers. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising. It’s about genuine conversations, not just pushing products.

Social Selling 52

Social Selling Social Media Advertising Advertising 52

Sales and Marketing Management

APRIL 24, 2020

Social Selling: Track and analyze customer and prospects’ social media habits – where they spend the most time, the kind of content they like, share and download and more. This will help guide your marketing efforts and where you should place content and advertising.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

FEBRUARY 2, 2021

Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them. Targeted Advertising. Social Selling and Influencers.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

LeadIQ

SEPTEMBER 10, 2018

Today for the first time ever, I’m going to tell you what advertisers, marketers, and brand experts have been doing to trick us into feeling a connection with a brand, and more importantly The strategic framework I’m talking about is called Brand Archetyping. . Sometimes we’re the Everyman, not caring about financial or social status.

Social Selling 64

Social Selling Sage Loyalty Advertising 64

Janek Performance Group

JUNE 11, 2018

There’s a plethora of different social media networks out there, and each one demands resource investment – time, at the very least, and potentially money as well, if you’re engaging in advertising to assist your sales team. But not all networks are created equally for all businesses.

Small Business 79

Small Business Small Business Social Selling Social Media 79

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. This article explores actionable steps to harness the power of social selling. Social Selling Hype: There was a lot of hype surrounding social selling when it first entered the business world.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

LeadFuze

NOVEMBER 26, 2019

On top of that, they’re not using content in a way that will allow them to improve their social selling efforts. In this guide, I’ll be showing you how you can use content to enhance your social selling process and boost your performance. Chapter 1: How to Identify Content Opportunities for Social Selling.

Paid Content 52

Paid Content Top of Funnel Social Selling Up-Sell 52

Vengreso

SEPTEMBER 1, 2020

It’s actually a 10-second audio advertisement that you can use to convince LinkedIn ® members about why they should keep looking at your profile and perhaps do business with you. Step 4: Create an audio clip or choose a 10-second advertisement created by your company. Step 2: Click the edit icon (the pencil). Vengreso.com.

LinkedIn 126

LinkedIn Prospecting Ideal Customer Profile How To 126

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. Social selling definition. What is social selling? How to social sell?

Social Selling 52

Social Selling Tools Social Media Strategy 52

Pipeliner

SEPTEMBER 17, 2022

In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. This Expert insight Interview Discusses: Effective market strategies to advertise your product. Product-based business Advertising Challenges. How to overcome commoditization? Commoditization.

Advertising 52

Advertising Advertising Video Strategy 52

The Pipeline

FEBRUARY 2, 2015

I recently got a notice about a social selling event, as you know I hate hyphenated selling, it screams of sales people hiding things they don’t want to do behind a label; usually things one has to do if one is going to call themselves a sales professional. They are going to buy, they started the journey on their own.

Social Selling 120

Social Selling B2C Segment Social Media 120

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

SocialSellinator

OCTOBER 29, 2020

Are you actively promoting your business through social media marketing ? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales.

Social Media 144

Social Media Media Analytics Tools 144

Zoominfo

FEBRUARY 2, 2021

Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them. This is an especially good way to speak to a pool of interested customers all at the same time via social channels or emails.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

The Pipeline

AUGUST 12, 2011

Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. Social Selling. Sell Better. Selling to Executives. Social Buying. Social media. Social Selling. It’s their way of saying, “Please listen to me.”

Pipeline 257

Pipeline Hoovers Customer Twitter 257