Increase Sales

SEPTEMBER 28, 2013

If people buy from people, then all selling is social unless we have robots buying from robots. So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. This article went on to specifically state “social selling is prospecting.”

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Act!

NOVEMBER 12, 2024

But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then. Instead, you need a concrete social selling strategy to connect with the right B2B buyers , build trust , and convert them into paying customers. What is social selling ? Then there’s X.

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

Partners in Excellence

FEBRUARY 11, 2014

I think it’s a fair question, many people wonder whether they should be investing in social channels, how much time to invest, whether there is a payoff. Social selling, social business, and the technologies underlying them are evolving so quickly that it’s very confusing. This bring us to social selling.

Social Selling 129

Social Selling Twitter Channels LinkedIn 129

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. By Tim Hughes. What’s Changed Since the 1950s?

Account 288

Account Social Media Social Selling Twitter 288

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Social Selling 119

Social Selling Channels Social Media ROI 119

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. There are several ways to incorporate video into social selling strategies, and everyone does it a little bit differently. Since video plays a big role in my social selling, you’ll get a peek into my process.

Social Selling 119

Social Selling Video Strategy Social Media 119

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 100

Social Selling B2B Social Media B2C 100

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. One core area of focus is on social selling. As a Sales & Marketing Leader, you are hungry for high quality B2B leads. Sign-up here.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

SBI Growth

FEBRUARY 23, 2013

The use of social media is on the tip of everyone’s tongue. Dan Bernoske 's recent blog pos t provides keen insight into the value of social selling. But most B2B businesses do not know how to leverage the power of social media. HR leaders are experts in social media. Social prospecting presence – less than 2%.

Prospecting 297

Prospecting Ideal Customer Profile Social Media Buyer Persona 297

Score More Sales

MARCH 18, 2014

It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business.

Trade Show 250

Trade Show Ideal Customer Profile Lead Scoring Lead Rank 250

The Pipeline

MARCH 29, 2013

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost.

Channels 281

Channels Social Media Advertising Advertising 281

Sales Hacker

OCTOBER 25, 2017

Social Selling. Others say social selling is going to change the way we do business. No doubt there are also some salespeople out there that have no idea what social selling actually is. So, what is Social Selling and why is it important? . All through the medium of social media of course.

Social Selling 107

Social Selling Social Media Facebook Ideal Customer Profile 107

Pipeliner

OCTOBER 16, 2021

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. Corporate Identity on Social Media. He is CSMO at Pipeliner CRM.

Social Media 97

Social Media Advertising Advertising Media 97

Partners in Excellence

FEBRUARY 24, 2020

Listen to the proponents of “Social Selling,” and it is the future of selling. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s or 1000’s of connections their methods can help you achieve in weeks.

Social Selling 100

Social Selling Scale LinkedIn Networking 100

Adaptive Business Services

MARCH 23, 2022

welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Tom takes the mystery out of social selling by consistently demonstrating key elements including … Authenticity. Personalization. Uniqueness. Welcome, Tom!

Social Selling 101

Social Selling Social Media Twitter Networking 101

Understanding the Sales Force

JULY 7, 2014

Understanding the Sales Force by Dave Kurlan N ot too long ago, before the advent of Social Selling, if a salesperson needed to add new opportunities to the pipeline there were basically two options: Make Cold Calls; or. Call Existing Customers for Referrals and Introductions. Interestingly, this choice was not a no-brainer!

Leads 282

Leads Marketing Qualified Lead Cold Calling Referrals 282

Pipeliner

NOVEMBER 24, 2024

Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience. This approach reflects the ongoing nature of customer relationships and emphasizes the importance of nurturing these connections over time.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Nimble - Sales

FEBRUARY 5, 2024

Social selling is a modern B2B sales method using social media to connect with customers. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising. It’s about genuine conversations, not just pushing products.

Social Selling 81

Social Selling Social Media Advertising Advertising 81

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. But how do you actually turn your social selling strategy around? Have a clear understanding of your buyer persona. Key takeaways.

Social Selling 98

Social Selling Buyer Persona Ideal Customer Profile Strategy 98

Increase Sales

MAY 18, 2012

The continued reference to social selling is more hype and potentially even a scam as I wrote about Sales 2.0 So if people buy from people how can it become any more social than that? Additionally social selling may appear to be the quick fix solution and most of us know how often those solutions work, don’t we?

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

Hubspot Sales

SEPTEMBER 12, 2024

Accept that buyers can and will find other avenues as they look for information, and focus on taking a consultative approach combined with the social selling that reaches buyers in their preferred digital channels. My suggestion?

Hubspot 116

Hubspot B2B Buyer Data 116

Pointclear

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Why we're Failing to Sell with Engagement. This is how advertising works.

Lead Scoring 183

Lead Scoring Lead Rank Social Media Leads 183

Increase Sales

JULY 12, 2013

Yet selling has always been social from the bazaars and open markets of years gone by to the 21st century where technology allows more sellers to connect with more buyers. There appears to be a new rush to embrace social selling as something new and different. Social selling is not new nor different.

Social Selling 127

Social Selling Channels Advertising Advertising 127

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

APRIL 24, 2020

Social Selling: Track and analyze customer and prospects’ social media habits – where they spend the most time, the kind of content they like, share and download and more. This will help guide your marketing efforts and where you should place content and advertising.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Pipeliner

FEBRUARY 8, 2025

Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the Worlds Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

Coaching 94

Coaching Video Social Media Exercises 94

Zoominfo

FEBRUARY 2, 2021

Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them. Targeted Advertising. Social Selling and Influencers.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

LeadIQ

SEPTEMBER 10, 2018

Today for the first time ever, I’m going to tell you what advertisers, marketers, and brand experts have been doing to trick us into feeling a connection with a brand, and more importantly The strategic framework I’m talking about is called Brand Archetyping. . Sometimes we’re the Everyman, not caring about financial or social status.

Social Selling 64

Social Selling Sage Loyalty Advertising 64

Nimble - Sales

FEBRUARY 5, 2024

Social selling is a modern B2B sales method using social media to connect with customers. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising. It’s about genuine conversations, not just pushing products.

Social Selling 52

Social Selling Social Media Advertising Advertising 52

Janek Performance Group

JUNE 11, 2018

There’s a plethora of different social media networks out there, and each one demands resource investment – time, at the very least, and potentially money as well, if you’re engaging in advertising to assist your sales team. But not all networks are created equally for all businesses.

Small Business 79

Small Business Small Business Social Selling Social Media 79

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. This article explores actionable steps to harness the power of social selling. Social Selling Hype: There was a lot of hype surrounding social selling when it first entered the business world.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

LeadFuze

NOVEMBER 26, 2019

On top of that, they’re not using content in a way that will allow them to improve their social selling efforts. In this guide, I’ll be showing you how you can use content to enhance your social selling process and boost your performance. Chapter 1: How to Identify Content Opportunities for Social Selling.

Paid Content 52

Paid Content Top of Funnel Social Selling Up-Sell 52

Vengreso

SEPTEMBER 1, 2020

It’s actually a 10-second audio advertisement that you can use to convince LinkedIn ® members about why they should keep looking at your profile and perhaps do business with you. Step 4: Create an audio clip or choose a 10-second advertisement created by your company. Step 2: Click the edit icon (the pencil). Vengreso.com.

LinkedIn 127

LinkedIn Prospecting Ideal Customer Profile How To 127

Pipeliner

MARCH 24, 2025

Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention. Evolving E-Commerce Strategies The e-commerce landscape constantly evolves, and brands must adopt a professional approach to stay competitive.

Video 59

Video Scale Lead Scoring Lead Rank 59

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. Social selling definition. What is social selling? How to social sell?

Social Selling 52

Social Selling Tools Social Media Strategy 52