Advertising SME Software 
Zoominfo
JULY 28, 2020
These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.
Zoominfo
OCTOBER 5, 2021
These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.
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Costello
JANUARY 9, 2019
When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. But, if they are an e-commerce company or a software company, the goal might be completely different.”. But, what questions should you ask?
Anthony Iannarino
SEPTEMBER 9, 2019
And this particular person said, “Listen, my client advertises in the biggest places they can and they would love to have their logo on the side of a Musk or a Branson spaceship.” So if you’re going to fear something, fear not working hard enough to create value, not doing enough to really be a subject matter expert or what I call a 52% SME.
Sales Hacker
OCTOBER 7, 2021
A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!
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