Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Costello

JANUARY 9, 2019

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. But, if they are an e-commerce company or a software company, the goal might be completely different.”. But, what questions should you ask?

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

Anthony Iannarino

SEPTEMBER 9, 2019

And this particular person said, “Listen, my client advertises in the biggest places they can and they would love to have their logo on the side of a Musk or a Branson spaceship.” So if you’re going to fear something, fear not working hard enough to create value, not doing enough to really be a subject matter expert or what I call a 52% SME.

Lead Rank 72

Lead Rank Lead Scoring Trends Call-back 72