Eyeful Presentations

OCTOBER 27, 2020

Aaah, the power of those clever advertisers… Now a lot older, greyer and (at a stretch) wiser, advertising still plays an important part in parting me from my cash. Damn, those advertisers are good… Great advertising grabs hold of us, no matter how old we are. From advertising to presentations.

Advertising 36

Advertising Advertising Company Smart Company 36

Partners in Excellence

APRIL 13, 2018

I just got my first “SMART Company Brief” from DecisionLink. It provides an in depth analysis of the company, including things like: Fast facts on them and their performance. Afterword: Truth in advertising, I’m on DecisionLink’s Board of Advisors, so I’m biased. At least until now.

Smart Company 69

Smart Company Analysis Face-to-face Competition 69

Your Sales Management Guru

OCTOBER 13, 2015

CEOs have strengthened their balance sheets with better asset management, reduced their inventory and cost levels with just-in-time methodologies, and increased direct mail and advertising effectiveness through thorough testing and reporting methods. But one area where additional improvements still can be made is the sales organization.

Revenue 40

Revenue Hiring System Case Study 40

Sales Hacker

JUNE 23, 2020

Just like marketing, when you used to say “marketing” to someone, you would picture somebody doing advertising, right? And over time, marketing and advertising kind of separated, and marketing had more seats at the revenue table. The same thing has happened to the evolution of customer success that came about later.

Customer 80

Customer Churn Lead Rank Scale 80

Crunchbase

NOVEMBER 17, 2022

However, smart companies know the value of each. Advertising to everyone in sight is a poor strategy because it can lead to your brand losing its reputation and throwing away precious marketing dollars. Generating inbound sales is a matter of raising awareness and advertising across multiple marketing channels.

Inbound 52

Inbound Outbound Ideal Customer Profile Strategy 52