The First-Mover Advantage, Explained
Hubspot Sales
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. But by that time, we had a sizable lead in the market. First-Mover Disadvantage.
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