DiscoverOrg Sales

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SalesFuel

MARCH 17, 2025

They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance. Other big advertisers in the second quarter include nail salons, motor speedways and farm supply stores.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Leads 59

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation? Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Ask Customer Pain Point Survey Questions. Conduct Qualitative Sales Research. The list, sadly, can seem endless. We feel this.)

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

SalesFuel

JANUARY 16, 2025

Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization. By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. If I dont know is your answer, then youre doing sales all wrong!

B2B 59

B2B Hiring Journal Survey 59

Pointclear

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. In 1933, Thomas Register began publishing Industry Equipment News (IEN).

Sales Qualified Lead 173

Sales Qualified Lead Cost per Lead Lead Scoring Lead Rank 173

The Sales Hunter

DECEMBER 19, 2011

Mark’s Insights on SALES MOTIVATION. Sales Articles. Sales Motivation. Phone Sales Tips. Sales Development. Sales Call Best Practices. Sales Call Best Practices. Retail Sales Trends. Spontaneous “Solutions” Usually Don’t Increase Sales. FREE Resources. Networking.

Small Business 166

Small Business Small Business Hiring Ideal Customer Profile 166

No More Cold Calling

DECEMBER 18, 2014

These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Dump the Script We’ve all had to make calls from a script at some point in our sales career. Consider the opposite sales approach. But until you qualify them, names are not sales leads. A waste of your time.

Gatekeeper 303

Gatekeeper Cold Calling Telemarketing Referrals 303

No More Cold Calling

MARCH 8, 2019

In honor of International Women’s Day, how can your sales team attract more female rainmakers? There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. Whatever the reason for the change, the rallying cry is to attract women in sales.

Hiring 247

Hiring Referrals Networking Conference 247

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Yet, sales-ready leads don’t just pour in the second you decide to hold a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Ask Customer Pain Point Survey Questions. Conduct Qualitative Sales Research. The list, sadly, can seem endless. We feel this.)

B2B 246

B2B Intent Signal Customer How To 246

Increase Sales

MAY 2, 2012

The majority of sales training can either be categorized as one of two approaches: Anvil. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification. Think about an anvil.

Training 167

Training Construction Social Media Small Business 167

Sales and Marketing Management

OCTOBER 24, 2018

To meet your goals, it’s important to consider how strategic content will move customers through every stage of the sales funnel. Ultimately, you’ll be more effective at nurturing relationships that go beyond the point of sale. A good way to go about this is to survey your customers. Personalization. Social Media.

Strategy 191

Strategy Social Media Top of Funnel Survey 191

Increase Sales

JULY 1, 2017

Sales and marketing research can be interesting and provide some insight as what not to do. The CMO Council and Dow Jones surveyed over 2,000 consumers from North America and the United Kingdom which revealed the importance of feelings in sales and marketing messages. Stupid or irritating TV commercials/videos.

Marketing 134

Marketing Advertising Advertising Small Business 134

DiscoverOrg Sales

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. 92% of consumers trust word of mouth more than any type of advertising. UGC drives more sales than traditional content. Turn survey results into customer testimonials.

Social Media 221

Social Media Survey Media Channels 221

SalesFuel

OCTOBER 25, 2024

Are your clients worried about whether they’re spending their ad money at the right point in the sales cycle? For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.” Connected TV and Mobile Video During that time, they can see an advertiser’s message.

Advertising 59

Advertising Advertising Consumer Hiring 59

Hubspot Sales

JUNE 15, 2018

If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. As a result, we built a follow-up email system -- using the free Email Templates tool from HubSpot Sales -- that generated $100,000 in the past 30 days. Other websites we’ve gotten new customers from are TEDmed.com, Ad Week, and Advertising Age.

Hubspot 145

Hubspot Advertising Advertising Survey 145

SalesFuel

DECEMBER 9, 2024

Performance These marketing campaigns promote price reductions, often in a limited-time period, to drive sales. 57% of marketers noted in the most recent CMO survey that they are trying to increase trust in brand reputation. CMO survey respondents reported that their investments improve brand reputation by 13%.

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64

SalesFuel

FEBRUARY 21, 2025

The State of Organic Social Over half of surveyed marketers remain committed to organic social media. A significant 58% of surveyed marketers plan to cut their organic social efforts. In some cases, businesses are also pulling back on paid social advertising. Up to 65% of businesses use organic social for premarketing research.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

FEBRUARY 24, 2025

Are you looking for guidance on what to expect this year in the media sales industry? Management Demands How intense is the sales goal youre facing versus what other media sellers are up against? According to the Local Advertising Sellers Index report, sellers in the western U.S. are looking at big revenue goals.

Face-to-face 59

Face-to-face Media Industry Hiring 59

SalesFuel

JANUARY 31, 2025

The number includes both digital and traditional media sales. Digital out-of-home advertising is projected to achieve 8.9% higher sales than in 2024. Digital out-of-home advertising is projected to achieve 8.9% higher sales than in 2024. Digital display will increase sales by 7.4%, a big increase over the 4.4%

Media 59

Media Marketing Advertising Advertising 59

Sales Evangelist

OCTOBER 25, 2024

LinkedIn Ads are a great way to help sales teams reach their target audience with less stress. Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising. Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising. Why Should Sales Teams Use LinkedIn Ads? Try it for yourself at hubspot.com/sales.

Account Based Marketing 40

Account Based Marketing LinkedIn Strategy Hubspot 40

Sales and Marketing Management

DECEMBER 7, 2020

Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. Contact the sales team to learn more about advertising options and understand what outcomes are associated with each program. As a result, businesses have learned to trust display ads less.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Sales and Marketing Management

NOVEMBER 8, 2017

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Can you create custom advertisements or more personalized services?

Data 218

Data Customer Scale Trends 218

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

Zoominfo

APRIL 30, 2018

Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Google Analytics and candidate surveys can provide a full report of assisted or view through conversions– in other words, a comprehensive view of channels that influenced an application. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

SalesFuel

FEBRUARY 3, 2025

Here are the questions your clients need answers to when it comes to TV advertising. Advertisers realize that consumers are often doing other tasks while watching TV. CTV ad data Video Elephant and Hub Entertainment Research surveyed 10,000 consumers regarding their opinions on advertising loads.

Media 59

Media Consumer Advertising Advertising 59

Zoominfo

JULY 17, 2018

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). For example – let’s say you spend a large portion of your advertising budget on paid search ads. Send all attendees a survey that asks a variety of questions regarding the webinar. Attendee feedback.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JANUARY 22, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method. You can learn a lot about your existing customers through surveys, and sales and CRM data. Research Your Competition.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Increase Sales

JUNE 13, 2014

This firm after surveying senior level marketers determined the 15 key skills that were separated into 3 categories: Broad. What worked in the past will not work today or in the future especially if the focus is on paid advertising or glossy, mufti-color, tri-fold brochures. So what are those necessary marketing skills? Soft Skills.

Social Media 145

Social Media Marketing Distribution Sales Talent 145

Zoominfo

OCTOBER 10, 2019

In a recent survey, marketing leaders were asked how attribution technology has affected their marketing spend across the channels they use. While responses varied, the survey results showed a general increase in spending on channels like content marketing, paid search, and organic search. What do these results mean?

Trends 160

Trends B2B Marketing Channels 160

DiscoverOrg Sales

MAY 11, 2017

Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine. Launching and growing a business has never been easy, but it used to be a lot harder.

Data 154

Data Scale Oracle Ideal Customer Profile 154

Vengreso

JANUARY 3, 2025

Social selling has emerged as a game-changing strategy for B2B and B2C sales professionals. Leveraging social media platforms to connect, engage, and convert potential leads has proven not only effective but also essential in modern sales tactics.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52