Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales Gravy

NOVEMBER 14, 2024

In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement.

Trade Show 98

Trade Show Advertising Advertising Webinar Metrics 98

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. Photo by Kindel Media on Pexels.

Advertising 59

Advertising Advertising Vendor Retail 59

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. He notes that successful e-commerce businesses often have a dedicated community that nurtures relationships and drives sales. This hands-on approach can lead to significant sales increases.

Video 66

Video Scale Lead Scoring Lead Rank 66

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. CMOs are giving a thumbs-up to the U.S. In the U.S., billion in spending.

Advertising 59

Advertising Advertising Opportunity B2C 59

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. The Art of Creating a Quality Sales Letter.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Smooth Sale

MARCH 10, 2025

Photo by Isidix via Pixabay Attract the Right Job or Clientele: One Sales Success Strategy for Career and Business Growth Should sales be stagnating, business declining, or career advancement not in the cards, our guest blog by Ira Ellenthal One sales success strategy for career and business growth, offers helpful insights.

Strategy 78

Strategy Hiring Influencer Construction 78

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But if you take this approach, your marketing strategy will be haphazard at best. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Have a Content Marketing Strategy. Never fear. Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Sales Gravy

NOVEMBER 21, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with sales guru Kristie Jones as she shares her secrets to success, including powerful mindset shifts and strategies to unlock your full potential. Once you understand this, you can match it to the right product, industry, and role.

Negotiation 97

Negotiation Intent Commission Advertising 97

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. To create your company’s marketing strategy, you need to follow these 13 steps: 1. What are your objectives?

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. It’s also a significant upfront investment — in both resources and strategy. Speed is one of the most important factors in today’s sales cycle.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

Act!

FEBRUARY 20, 2025

Did you know sales strategies based on behavior insights and real-time performance data achieve a 20 percent higher sales productivity ? Imagine if your sales team could do the same. In this article, well show you the power of data-driven sales strategies and how they can give your small business a competitive edge.

Data 52

Data Top of Funnel Strategy Lead Scoring 52

Sales and Marketing Management

MARCH 25, 2019

Author: Brad Soper, Andree Radloff and Mark-Daniel Rentschler What will sales divisions look like in the future? There are five developments that companies should pay attention to if they want to be competitive: Traditional sales forces will be cut in half. Sales will become too complex to stay a one-man show.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. That makes sense.

Trends 333

Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

DECEMBER 7, 2020

Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. Contact the sales team to learn more about advertising options and understand what outcomes are associated with each program.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Predictable Revenue

OCTOBER 14, 2021

The post How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels appeared first on Predictable Revenue. The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals.

Advertising 149

Advertising Advertising Top of Funnel Funnel 149

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales.

Commission 117

Commission How To Promotion Campaigns 117

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s important to consider the potential downside before incorporating shame marketing into your strategy.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

No More Cold Calling

MAY 25, 2017

Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? And considering account-based sales is all about relationships, perhaps a different approach is in order. In the “Mad Men” days, the people with the biggest advertising budgets sold the most product.

Account 288

Account Social Media Social Selling Twitter 288

The Sales Hunter

APRIL 23, 2019

Not many people dream of having a career in sales. Let’s be real here: sales was probably not your first choice. For many of you, although afraid to admit, sales wasn’t even your second, third or fourth choice. You see, sales was not my first or second choice. Sales is what I fell into.

Sports 269

Sports Advertising Advertising Sales 269

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

APRIL 2, 2020

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Strategy 292

Strategy Marketing Top of Funnel Demand Generation Targets 292

Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SalesFuel

MARCH 31, 2025

Are your accounts curious about advertising on podcasts? How Big is the Podcast Advertising Market? podcast advertising amounted to $2.57 Analysts recommend that 5% of a marketers digital advertising spend should go to podcasts. In Q4 2024, 8.22% of the typical podcast time went to advertising. billion in 2024.

Advertising 59

Advertising Advertising Sports Consumer 59