SalesFuel

APRIL 4, 2025

New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. You can boost sales from your accounts by recommending the right ad campaigns in the right formats. 2025 Outlook New advertisement spending forecasting for 2025 was issued by major industry watchers last week. WARC expects a 10.1%

Advertising 59

Advertising Advertising Forecasting Account 59

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Accessible to all devices.

Video 59

Video Tools Advertising Advertising 59

SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. Around 71% will spend more on social commerce ads this year.

Advertising 59

Advertising Advertising Vendor Retail 59

SBI Growth

OCTOBER 30, 2012

Implementing antiquated advertising campaigns. They don’t see value in spending time in the field with sales to learn more about your audience and how to better engage them. The ‘doer’ is willing to walk into the sales leader’s office and have authentic conversations about results at any time. Hiring PR and communications firms.

Lead Scoring 331

Lead Scoring Lead Rank Hiring Leads 331

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

SalesFuel

APRIL 23, 2025

Challenge: Creating a home remodeler SEM campaign with a client new to online advertising Tristan Gomes, an advertising solutions representative for the Better Business Bureau , had only been on the job as a sales rep for three months when he turned to AdMalls research to help craft a home remodeler SEM campaign.

Campaigns 59

Campaigns Closing Hiring Advertising 59

SalesFuel

FEBRUARY 26, 2025

Johnson used AdMalls AudienceSCAN data to help sway the company by incorporating advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch. The annual digital advertising campaign amounted to $56,000 and consisted entirely of SEM, SEO and CTV/OTT.

Closing 59

Closing Hiring Advertising Advertising 59

SalesFuel

APRIL 18, 2025

Some accounts indicate up to a 10% cut in advertising may be coming. Advertising Balance and The Sales Funnel Its tempting to cut back ad spending when faced with economic uncertainty. According to Nielsen Compass a brand loses an average of 2% of future revenue for every quarter it stops advertising. They spend 45.9%

Media 59

Media Automotive Advertising Advertising 59

SalesFuel

JANUARY 29, 2025

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

Hiring 59

Hiring Advertising Advertising Closing 59

SalesFuel

FEBRUARY 25, 2025

This is where market intelligence tools come into play. They help businesses understand market trends, customer behaviors, and competitor activities, enabling informed decisions that drive success. The hunt for the perfect market intelligence data tools can be overwhelming, but fear not!

Tools 52

Tools Hoovers Marketing Lead Rank 52

SalesFuel

MARCH 17, 2025

They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance. Other big advertisers in the second quarter include nail salons, motor speedways and farm supply stores.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Marketing Qualified Lead 59

SBI Growth

MARCH 21, 2013

PPC advertising. Use a tool like Google Analytics to track and measure. STEP 12 – ENABLE THE SALES TEAM. The last step in campaign planning is Sales Enablement. Once your campaign is launched and leads start pouring in, what does Sales do? STEP 4 - CHOOSE THE MARKETING ACTIVITY. For example….

Campaigns 319

Campaigns Lead Rank Lead Scoring Marketing Qualified Lead 319

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine. Then came television and the rise of infomercials.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

SalesFuel

NOVEMBER 27, 2024

“With the help of AdMall I found free co-op ad funds for them to use for multiple lines in their store, and generated multiple campaigns [for] paint, keys, grills, and power tools to lawn care [products] and Father’s Day.” SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Campaigns 52

Campaigns Tools Hiring Closing 52

SalesFuel

FEBRUARY 10, 2025

You can help accounts see their competitors digital marketing tactics by using the Digital Audit tool from AdMall. publish content on social media and advertise on social sites primarily LinkedIn. of these firms also outsource their traditional advertising needs, ranging from print to radio to TV. Website design 67.8%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

SalesFuel

APRIL 21, 2025

Your accounts may be obsessing about whether they need to do OTT advertising. Theyre open to using AI- tools for this purpose. Up to 41% of professionals will turn to AI tools for video creation this year. These tools can help you brainstorm creative ideas, generate scripts or review and tighten up an existing script.

Video 52

Video Webinar Metrics Advertising Advertising 52

SalesFuel

FEBRUARY 7, 2025

Your accounts are paying for advertising and expect results. Incomplete advertiser verification: Accounts that do not complete this section wont get access to the features they need. Brad Geddes agrees that the Repairs Category of recommendations is often the most useful for advertisers. Photo by Andres Ayrton on Pexels.

Cost per Acquisition 59

Cost per Acquisition Google Leads Marketing Qualified Lead 59

SalesFuel

OCTOBER 25, 2024

For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.” Advertising in Multiple Formats In addition to brand lift surveys, let your clients know that appearing in multiple formats quantifiably increases awareness. Viewability is important. Researchers found a 4.7

Advertising 59

Advertising Advertising Consumer Hiring 59

SalesFuel

FEBRUARY 21, 2025

Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. In some cases, businesses are also pulling back on paid social advertising. They may have success using the format as a listening and customer service tool.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

OCTOBER 30, 2024

Emily Heinichen, a marketing consultant from CBS Austin , had only been using AdMall for less than a year when she knew its vast array of sales tools would help her. “[The Leveraging AdMall's B2C Advertising Response data, I highlighted that 51.7% Their] expertise in bariatric surgery is second to none.

Report 59

Report Account Hiring Closing 59

SalesFuel

JANUARY 31, 2025

Digital out-of-home advertising is projected to achieve 8.9% higher sales than in 2024. Digital display will increase sales by 7.4%, a big increase over the 4.4% of the outlay by advertisers. Performance versus brand advertising Everyone from CEOs to CMOs are likely feeling the pressure to improve the bottom line quickly.

Media 59

Media Marketing Advertising Advertising 59

Highspot

AUGUST 7, 2019

” The evolution of sales enablement technology follows this pattern. For decades, salespeople have wasted precious hours searching for sales assets while marketers have been beset by countless inbound content requests. But not all sales enablement platforms are created equal.

Sales Enablement 55

Sales Enablement Tools Scale Analytics 55

Understanding the Sales Force

OCTOBER 13, 2016

Earlier this week I received an unsolicited email from the founder of a company who introduced himself and asked me to try his new tool for speakers. By itself, this was not unusual because I receive 20-25 unsolicited emails per day.

Selling Skills 120

Selling Skills Advertising Advertising Sales Enablement 120

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. Stop by the Hubspot sales blog for real, actionable sales strategies, industry insights, interesting statistics, and more. Watch a recording of the webinar here.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

SalesFuel

DECEMBER 16, 2024

Adding a sales blog to your shared content has many benefits. Its also a powerful tool for raising awareness and nurturing relationships. Crystal Mackling of Peer Sales Agency believes blogs are a must for any sales professional. Why having a sales blog makes sense Reps can use their blogs to build and boost their brand.

Paid Content 52

Paid Content Top of Funnel Hiring Case Study 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. This will help you pick the right tools and data sources. Finding white space for advertising is important. Identify Your Goals.

Competition 124

Competition Advertising Advertising Hiring 124

SalesFuel

SEPTEMBER 10, 2024

With the introduction of B2B BuyerSCAN , SalesFuel® is once again at the forefront, transforming how SMBs, advertising agencies, and B2B sales teams use insights to deliver unprecedented value to clients by telling them something they didn’t know,” says C. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

SalesFuel

JANUARY 20, 2025

From identifying wasted ad spend to uncovering missed opportunities, its the ultimate tool for refining strategies and maximizing ROI. It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. Does your clients website align with their digital marketing strategy?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SalesFuel

FEBRUARY 24, 2025

Management Demands How intense is the sales goal youre facing versus what other media sellers are up against? According to the Local Advertising Sellers Index report, sellers in the western U.S. On the other hand, media sellers in the Midwest have seen their sales goals increase by 13%. are looking at big revenue goals.

Face-to-face 59

Face-to-face Media Industry Hiring 59

SalesFuel

OCTOBER 16, 2024

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

Health Care 59

Health Care Advertising Advertising Campaigns 59

Lead411

JANUARY 30, 2025

advertises unlimited email credits, but theres a catcheach user is restricted to a daily limit of contacts, which slows down outreach and hampers productivity. Cost is a major concern for businesses investing in B2B lead generation tools. Lead411 ensures you spend less time navigating a tool and more time closing deals.

Lead Generation 52

Lead Generation Scale Data Decision Maker 52

SalesFuel

MAY 29, 2024

Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The [construction and restoration] company had not advertised before so they were not quite sure where to start,” said Johnson.

Construction 52

Construction Advertising Advertising Campaigns 52

SalesFuel

APRIL 30, 2025

This is primarily due to high expenses, such as advertising, sales and onboarding. If this task seems overwhelming, thankfully, there are tools that sellers can use to make it less time-consuming and more efficient. Consider looking into AI-powered tools, like SalesCred PRO , and CRMs for assistance.

Retention 52

Retention Strategy Incentives Incentive 52

LeadFuze

DECEMBER 31, 2021

Defining Sales Enablement: What It Is, Why It Is Important, and How To Do It Properly. A good sales enablement strategy will provide your reps with the right tools and content to help them succeed. Sales enablement is focused on what customers need, not just a paycheck. Framework for Sales Enablement.

Sales Enablement 52

Sales Enablement Top of Funnel Tools Hiring 52

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page , your copy must read like it was written by a real person rather than churned out by an anonymous machine. Then came television and the rise of infomercials.

Marketing 130

Marketing Advertising Advertising Face-to-face 130

SalesFuel

SEPTEMBER 25, 2024

Kristen Robinson, a multiple time Sell Smarter Award winner, is a five-year media sales rep from Spectrum Reach who has amassed hundreds of thousands of dollars in ad sales thanks, in part, to AdMall. She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure.

Campaigns 105

Campaigns Closing Hiring Advertising 105