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The Fearless Sales Leader

Steven Rosen

Many sales leaders fear that engaging an outside sales coaching expert will show that they can’t do their job. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. To all those sales leaders out there that believe coaching their managers is their job….

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The Importance of Feedback in Sales

Anthony Cole Training

Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets.

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In Sales What Worked Yesterday May Not Work Today in the Same Way

Increase Sales

Believe it or not, advertising spending in newspapers is down 4% in the first Quarter of 2013 compared to the first quarter of 2012. Source Kantar Media June 2013) Yet in that same time frame Outdoor advertising is up 4.3%. Sales sales coaching sales managers small business owners' Share on Facebook.

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Why Do Salespeople Fear the M Word?

Increase Sales

Sales Coaching Tip: Social media helps to build a relationship. Marketing has been viewed by many as advertising because advertising firms made money off this limited viewpoint. Download this 7-Step-Sales-Process-ADVSYS. Until a solid relationship is established the salesperson will not be successful.

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Are Sales Leaders More Receptive to Training Than Salespeople?

Understanding the Sales Force

They can and do see the magic of how proper sales coaching should be conducted. They can get a much better grasp on what it takes to make their sales force change-ready but some won't take the time to do so. If they chose to come, on their own, resistance never occurs!

Training 212
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Social Marketing Is Not Social Selling

Increase Sales

This confusion or lack of understanding has many small business owners, sales professionals, sales coaches, business coaches and those who sell marketing solutions turning off more people than they are turning on. If you want to increase sales, then: Develop your social media channels.

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In Sales and Marketing Feelings Count More than Logic

Increase Sales

Of course, the word feelings does not appear in the research yet when discussing reactions to what bothers consumers most respective to brand advertising feelings are behind all of these responses such as: False, misleading or phony advertising. Stupid or irritating TV commercials/videos. Watch for emotional reactions.

Marketing 134