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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

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Making Your Brand Stick: How to Define Your Business Through Consistent Visuals

Sales and Marketing Management

A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term. For a brand to really resonate with customers, it needs to have a consistent visual identity. A visual identity also doesn't mean you have to stick with a single visual.

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The Lead Generation Strategy Guide

Zoominfo

First and foremost, blog posts are great ways to fit a lot of keywords and popular questions into one piece of content, and so they give companies a better chance of ranking high on SERPs without spending advertising dollars. Using that data, salespeople can easily segment prospects, making the entire sales process more streamlined.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). What are the Benefits of Email Automation?

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. With a sales engagement platform, a company could reach the same number of prospects it would by hiring more sales reps, so it’s a really good investment.”

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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Identify prospects through website visitor insights

Zoominfo

Triggers Use a visitor tracking tool to activate workflows based on triggers such as: When X visitors from an account hit your website in a 48-hour period When a visitor from an account views a specific product or pricing page When a visitor spends X minutes on your website Anonymous visits to specific pages on your website within the past 30 days (..)