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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns. 84% increase i n marketing-qualified leads (MQLs).

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Stay Relevant During an Industry Shift

SBI Growth

Examples: An enterprise software company’s industry segment was being disrupted by software-as-a-service competitors. The revenue model was moving from subscription derived revenue to 100% advertising derived revenue. This company used talent assessments and improved quota attainment from 46% to 78%.

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How to Manage Affiliates Effectively

Nutshell

Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work. This way, up front costs and risk of losing money are less compared to traditional advertisements. Accurate tracking is essential for effective program management.

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How Hosting Contests on Your Twitter Feed can Improve Sales

The Pipeline

By offering the contest, you instantly get more exposure for the product, amounting to free advertising that gets people instinctively excited about the product. If used correctly, it can help you to increase your sales of your own products or to generate additional revenue through affiliate marketing and advertising.

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