B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. Meanwhile, sales reps are seeing their traditional involvement in the consideration stage diminish.
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