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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

I was working in an employee performance management software company. What emerged was a revelation. By segmenting your leads by buyer persona, you can customize your message to each segment with custom landing pages, targeted advertising campaigns and email campaigns. Question was, why were other CEOs not buying it?

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. Pink shares insightful revelations about how to achieve success and breakthroughs with others. ” And don’t even think about Amazon! By looking into what motivates us humans, Daniel H.