B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.
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