SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. Around 71% will spend more on social commerce ads this year.

Advertising 59

Advertising Advertising Vendor Retail 59

SalesFuel

MARCH 11, 2024

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

Advertising 98

Advertising Advertising Research Social Media 98

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 When considering the advertising outlook, remember that some B2C sectors are doing better than others. CMOs are giving a thumbs-up to the U.S. billion in spending.

Advertising 59

Advertising Advertising Opportunity B2C 59

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently. Or maybe even exceed it?

Advertising 104

Advertising Advertising B2B Decision Maker 104

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. 6sense Revenue AI for Sales 6sense Revenue AI for Sales reveals anonymous B2B site research and uncovers hidden opportunities.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

APRIL 11, 2019

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.”

Advertising 258

Advertising Advertising Revenue Relationals 258

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. Unlock the Full Potential of B2B Advertising A B2B DSP empowers marketing teams to build effective advertising campaigns at scale.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

Trends 333

Trends Marketing Lead Rank Conference 333

SalesFuel

SEPTEMBER 4, 2024

The value of digital video can’t be beat, according to 50% of advertisers. Here are four digital video advertising tips to make the most effective ads possible. Creating the Best Digital Video Advertising Take Advantage of Trends According to TikTok , there’s a set of “universal truths” to mastering digital video advertising.

Advertising 105

Advertising Advertising Ideal Customer Profile Video 105

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Also, they overwhelmingly prefer to do independent research. That process has changed dramatically. My suggestion?

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

No More Cold Calling

JULY 13, 2021

New research from Dave Kurlan and The Objective Management Group (OMG) backs up my claims. OMG’s research shows that an average sales force possesses 54 percent of the sales competencies needed to reach decision makers, but only 13 percent of salespeople are particularly good at it.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SalesFuel

NOVEMBER 25, 2024

Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March. These parks report revenue of $3.5

Advertising 102

Advertising Advertising Report Closing 102

SalesFuel

MARCH 17, 2025

They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance. But they will likely not make a purchase decision as the result of infrequent advertising.

Direct Mail 59

Direct Mail Lead Scoring Lead Rank Marketing Qualified Lead 59

Sales and Marketing Management

MAY 23, 2018

But you need to choose the right influencer for you, so do your research, ask for their media kit and decide if it will be cost effective for you. Remember new regulations means sponsored posts and advertisements must be listed as so in some way. Consider paid social media marketing.

Social Media 233

Social Media Channels Media Advertising 233

Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. When customers convert, ask them how they got there.

Education 330

Education Buyer Buyer Persona Social Media 330

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Paid Content 96

Paid Content Advertising Advertising Media 96

Zoominfo

NOVEMBER 14, 2024

But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner, Inc. 11 November 2024.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Sales Gravy

NOVEMBER 21, 2024

Be proactive, conduct research, and approach potential employers with a tailored message, showing why you're the right fit even when no job is advertised. Be proactive, conduct research, and approach potential employers with a tailored message, showing why you're the right fit even when no job is advertised.

Negotiation 97

Negotiation Intent Commission Advertising 97

DiscoverOrg Sales

JUNE 21, 2017

She’s just one of DiscoverOrg’s 250-plus human researchers, verifying millions of data points.”. Show me anyone using advertising technology – and the platforms they’re on.”. I want to see companies planning to invest in digital display advertising in the near future!” “That’s where DiscoverOrg comes in. Meet Cindy.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. But what about all those prospects that are researching solutions like yours elsewhere on the web? Demand Gen Report, 2016). That’s great.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales and Marketing Management

FEBRUARY 24, 2021

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy. Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SalesFuel

FEBRUARY 10, 2025

Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. Content Generation and Keyword Research To generate leads, these accounts invest in their content marketing cycle. The cycle begins with keyword research.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

SalesFuel

FEBRUARY 26, 2025

Johnson used AdMalls AudienceSCAN data to help sway the company by incorporating advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch. The annual digital advertising campaign amounted to $56,000 and consisted entirely of SEM, SEO and CTV/OTT.

Closing 59

Closing Hiring Advertising Advertising 59

SalesFuel

JANUARY 29, 2025

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

Hiring 59

Hiring Advertising Advertising Closing 59

Sales and Marketing Management

NOVEMBER 11, 2019

Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising. not our own vanity.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.” Not surprisingly, researchers report that marketers can boost consumer attention through multiple strategies.

Advertising 59

Advertising Advertising Consumer Hiring 59

Zoominfo

MARCH 17, 2021

Prior research from ZoomInfo showed data privacy projects rose 2,200% from 2016 to 2019 , so it’s no surprise to see these efforts continue to prompt significant IT budget investment. Specific items on the hot seat that were mentioned numerous times included advertising, event sponsorship, office rent, power, printing, and travel.

Company 324

Company Survey ROI Face-to-face 324

Zoominfo

MARCH 13, 2025

59% increase in win rates 3X improvement in audience match rate for advertising campaigns. Results: By leveraging ZoomInfos data solutions, Smartsheet maintained a sharp focus, kept its efforts tightly aligned to customer needs, and achieved: 40%+ increase in form fills for multi-field forms. 84% increase i n marketing-qualified leads (MQLs).

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

JUNE 25, 2018

And research shows, your customers are already searching for video demos. 43% of B2B buyers use online video to research products or services for their business ( source ). Explore YouTube advertising. Instead, showcase your products using video.

B2B 217

B2B Marketing Lead Scoring Lead Rank 217