DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Demand Gen Report, 2016). This includes: Downloads of whitepapers, case studies, tech publications. Website visits. Product reviews.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Hubspot Sales

SEPTEMBER 12, 2024

We’ll dig into the findings and see what we can learn from the study, but let’s start with some definitions. That’s not to say that reps are becoming irrelevant, and a wealth of research including Gartner’s 2023 B2B Buying Report shows that reps play a critical role in increasing the value and quality of deals — they just need to adapt.

Hubspot 116

Hubspot B2B Buyer Data 116

SalesFuel

OCTOBER 25, 2024

Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.”

Advertising 59

Advertising Advertising Consumer Hiring 59

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Small Business Advertising Advertising 90

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Consider the following: About 58% of marketers who have used social media for more than 3 years report it has helped them improve sales ( source ). Test, report, and evolve.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Video advertising doesn’t have to require a big budget production.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

SalesFuel

JANUARY 31, 2025

The IAB asked that question in its 2025 Outlook Study. The participants responses in this study can help you plan how to approach accounts this year. Digital out-of-home advertising is projected to achieve 8.9% of the outlay by advertisers. That type of advertising typically drives more immediate spending.

Media 59

Media Marketing Advertising Advertising 59

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years.

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Google Analytics Social Media Channels 208

SalesFuel

JANUARY 15, 2025

I also used AdMall to showcase that the top advertising media used was Facebook and Google Ads. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

SalesFuel

DECEMBER 9, 2024

They are taking this step as more of them have to report data breaches. CMO survey respondents reported that their investments improve brand reputation by 13%. Prophet recently studied marketer activity and noted that top performers outshine other businesses for unique reasons. of their budgets on performance campaigns.

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64

Zoominfo

JUNE 17, 2018

Google Adwords is a web advertising service that most B2B marketers are already familiar with. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. This is a tactic that can be easily replicated for your own business.

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales and Marketing Management

NOVEMBER 8, 2017

Can you create custom advertisements or more personalized services? Have some employees try things the old way, without the extra data, then poll the groups on their experiences: Did the group with the data independently report better results? Because of this study, the company scheduled more group breaks and team activities.

Data 218

Data Customer Scale Trends 218

Sales and Marketing Management

MARCH 23, 2018

Recently, Chief Marketing Technologist blogger Scott Brinker, released his annual report showing that the marketing technology universe, which includes marketing, advertising, ecommerce, communications and PR technology, had spiked to about 5,400 vendors. The world has turned. Marketing’s credibility also would get a big boost.

Commission 180

Commission Marketing Compensation Margin 180

Zoominfo

JULY 17, 2018

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). For example – let’s say you spend a large portion of your advertising budget on paid search ads. Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

SalesFuel

SEPTEMBER 10, 2024

SalesFuel’s B2B BuyerSCAN study, which gathered responses from 2,165 CEOs, senior purchasing agents and other C‑level executives, decodes the complex purchasing behaviors of B2B decision-makers at businesses with 20+ employees across diverse industries. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Banking 102

Banking Campaigns Media Closing 102

SalesFuel

SEPTEMBER 11, 2024

Solution: Turn to AdMall’s Local Account Intelligence Report Though Smith was new to AdMall, she used the Local Account Intelligence Report for veterinarians to show the potential client how much they should be spending on a radio branding campaign. Veterinarians study for four years to obtain a Doctor of Veterinary Medicine.

Campaigns 104

Campaigns Account Health Care Hiring 104

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Outbound Marketing Is Not Going Away. Stay Tuned.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Increase Sales

MARCH 27, 2013

According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers. Every day is filled with new marketing research especially with the ongoing influence of mobile technology.

Sage 125

Sage Marketing Small Business Small Business 125

Zoominfo

OCTOBER 31, 2018

In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ).

Influencer 153

Influencer Marketing Hubspot B2B 153

Connext Digital

SEPTEMBER 25, 2019

Clement of Statista, the population of internet users around the globe has been reported to reach 3.9 This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising. In fact, according to J. billion as of 2017. How It Works.

Advertising 58

Advertising Advertising Consumer Promotion 58

SocialSellinator

SEPTEMBER 23, 2021

According to Facebook's official report, there are over 90 million small businesses there. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts. Does Facebook Advertising Work for Small Businesses?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Pointclear

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

BuzzBoard

NOVEMBER 29, 2024

For example, showcasing case studies, testimonials, and success stories from previous small business clients as well as highlighting any relevant industry certifications or awards. Agencies may also offer specialized services such as e-commerce solutions, online reputation management, and analytics and reporting.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Sales and Marketing Management

MARCH 2, 2018

Can you create custom advertisements or more personalized services? Have some employees try things the old way, without the extra data, then poll the groups on their experiences: Did the group with the data independently report better results? Because of this study, the company scheduled more group breaks and team activities.

Data 180

Data Customer Scale Trends 180

SalesFuel

APRIL 15, 2024

Stop putting your client’s advertisements where consumers expect to see them and ignore them. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time.

Advertising 52

Advertising Advertising Face-to-face Ideal Customer Profile 52

SalesFuel

SEPTEMBER 9, 2024

According to a study by inTandem , 68% of SMBs switched marketing providers last year because they didn’t see revenue-driving results. That might be why paid search advertising is the top outsourced marketing activity SMBs invest in, according to inTandem: Paid Search: 23% of SMBs outsource this marketing activity Social media management: 19.4%

Outsourcing Services 105

Outsourcing Services Campaigns Ideal Customer Profile Strategy 105

Increase Sales

NOVEMBER 12, 2012

A recent report by Socialbakers suggested that within the first 30 minutes is when Facebook posts receive half their reach. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Build relationships.

Social Media 139

Social Media Media Marketing Small Business 139

Pipeliner

DECEMBER 17, 2024

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1

Influencer 52

Influencer Scale Cost Per Click How To 52

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Vengreso

JANUARY 3, 2025

Recent studies indicate that companies with a well-executed social selling strategy are 51% more likely to achieve their sales quotas compared to their peers who do not utilize social platforms effectively. Utilize Social Media Advertising : Leverage social media advertising to reach a wider audience and drive traffic to your website.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

Advertising 52

Advertising Advertising Cost Per Click Company 52

SalesFuel

AUGUST 14, 2024

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. Nally also had some recommendations for those who may know of AdMall but haven’t used it very much. “I

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104