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Are You Embracing Sufficient Creativity in Advertising?

SalesFuel

The perfect advertising campaign requires the right mix of investment and focus. But in todays high-tech world, your accounts want to know how the various aspects of a campaign, including creativity in advertising, combine to improve effectiveness. The primary aspect of effectiveness is creativity in advertising.

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B2B Programmatic Advertising for Beginners

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As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

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50+ Statistics About LGBTQ+ Representation in Advertising

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In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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Out-of-Home Advertising Campaigns: Have Your Accounts Tried These Proven Tactics?

SalesFuel

In 2024, out-of-home advertising campaigns drew more marketer dollars and consumer attention. billion according to the Out of Home Advertising Association of America. billion according to the Out of Home Advertising Association of America. How is Traditional OOH Advertising Changing? The industry overall generated a 4.5%

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The Ultimate Guide to Local Advertising for Small Business Success

SalesFuel

The Small Business Optimism Index from the National Federation of Independent Businesses (NFIB) reports a cautious outlook in its most recent update. Published quarterly, the report measured a decline in March. This state of affairs mean media sellers must roll out their best guidance on local advertising for small business.