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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.

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AdMall Intelligence Powers Successful Multimedia Advertising Campaign Sale

SalesFuel

This expansion is a significant step for them, especially since they have never done any advertising before. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

They will also invest more heavily in CTV advertising, especially at the local level. billion, reports Winterberry. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Last year, online marketing spending amounted to $360.9

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. The Art of Creating a Quality Sales Letter.