Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending).
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