Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

No More Cold Calling

DECEMBER 18, 2014

When you have a referral introduction, there’s no need to dupe the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. When you receive referral introductions from people your prospects know and trust, they (and their gatekeepers) will happily take your call.

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Gatekeeper Cold Calling Telemarketing Referrals 303

Understanding the Sales Force

JULY 7, 2014

Understanding the Sales Force by Dave Kurlan N ot too long ago, before the advent of Social Selling, if a salesperson needed to add new opportunities to the pipeline there were basically two options: Make Cold Calls; or. Call Existing Customers for Referrals and Introductions. Interestingly, this choice was not a no-brainer!

Leads 282

Leads Marketing Qualified Lead Cold Calling Referrals 282

No More Cold Calling

JANUARY 14, 2021

Register for Back in The Black Sales TV—first episode on January 19. The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. Why am I doing a monthly Sales TV Show? And they wouldn’t have that problem if they knew how to get referrals.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

No More Cold Calling

AUGUST 9, 2012

He has carried a bag, been a sales executive, and actually provides tips we can use. I’m always learning—even when I’m writing about How to Attract Sales Prospects in a Tech-Focused World. The social connectivity aspect leads to the all-important personal introductions or referrals. Then I met Kurt Shaver: He’s different.

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Jeffrey Gitomer

APRIL 16, 2013

Build relationships and earn referrals. Give referrals. Yes, GIVE referrals. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? For the past decade, my weekly email magazine, Sales Caffeine , has been a major source of value to my customers and revenue to me.

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Score More Sales

MARCH 18, 2014

Today, I''m pleased to share the amazing topper donated by Jonathan Farrington of Top Sales World. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. Sellers and sales organizations, like most everyone, often see change as hard.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentive Incentives 130

Janek Performance Group

OCTOBER 1, 2021

On a scale of 1-10, how critical are referrals to your business? The Facts About Referrals: The average business spends 5x more on trying to acquire new business than on generating referrals from existing clients. Does this data change your perspective on how critical referrals are to your business?

Referrals 118

Referrals Scale Influencer Lead Rank 118

No More Cold Calling

MARCH 8, 2019

In honor of International Women’s Day, how can your sales team attract more female rainmakers? There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. Whatever the reason for the change, the rallying cry is to attract women in sales.

Hiring 247

Hiring Referrals Networking Conference 247

No More Cold Calling

JUNE 18, 2015

Now imagine a sales world where you only meet with clients who want to meet with you —a world where you never have to cold call, send prospecting letters, pester strangers on social media, or entice clients with special offers. Enter the world of referral selling. What Makes Referral Selling So Critical?

Referrals 120

Referrals Cold Calling How To Call-back 120

Salesmate

DECEMBER 28, 2020

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing. Lead nurturing.

Advertising 119

Advertising Advertising CRM Ideal Customer Profile 119

No More Cold Calling

APRIL 16, 2015

Referral selling is a disciplined process sales leaders need to learn. Are you “all in” with referral selling, or just trying it on? Are you telling your team to ask for referrals? Referrals don’t just happen, at least not at scale. Address any concerns from your team with referral-selling data.

Referrals 120

Referrals Cold Calling Scale Direct Mail 120

No More Cold Calling

DECEMBER 17, 2015

Some people say it takes seven to 12 touches for sales reps to reach their prospects? The #1 challenge sales reps face is getting to decision-makers quickly. But when sales organizations put referral programs in place, reps don’t need to jump through hoops to get meetings. It’s the one-call referral meeting!

Referrals 120

Referrals Meeting Scale Cold Calling 120

The Center for Sales Strategy

APRIL 23, 2024

Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

Referrals 94

Referrals Sales Qualified Lead How To Advertising 94

MTD Sales Training

JUNE 27, 2012

Once in a while, (and it really should be just once in a while,) there comes the time when you absolutely have to lower your price to close the sale. While this may seem like a simple and easy operation, it is something that sales people mess up all the time. Done correctly, a “small price drop” can indeed help close the sale.

Discount 283

Discount How To Referrals Objections 283

Zoominfo

JANUARY 27, 2019

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Establish a referral program. Customer referrals are the most direct form of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

No More Cold Calling

JUNE 28, 2012

Referrals are the secret to B2B sales: Get the meeting at the level that counts. Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 And then I learned that iMeet (a product created by PGi, where Todd leads a sales team), does just that. conference. Can’t remember?

Social Media 267

Social Media InsideView Cold Calling Customer 267

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Alice Heiman

MARCH 21, 2018

We all love it when we get a referral. Why are Referrals so Powerful? Customers trust recommendations from friends and family more than any other form of advertising. Customers trust recommendations from friends and family more than any other form of advertising. 6 Steps for Caring for Referrals. Neilsen) .

Referrals 97

Referrals How To Sales Cycle Journal 97

No More Cold Calling

APRIL 18, 2013

Sales suspects don’t count as sales prospects. Barry Trailer, managing partner of CSO Insights , makes the following bet whenever he speaks to sales audiences: “I’ll bet you my house that right now you’ve got good people working hard to get business you don’t want.” I use “so-called” because these aren’t really sales leads.

Top of Funnel 209

Top of Funnel Sales Qualified Lead Ideal Customer Profile Funnel 209

Understanding the Sales Force

JANUARY 18, 2013

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. Can they be your passive sales force? (c) Whom do you recommend?

Insurance 206

Insurance Insurance Trade Show Collateral 206

Sales and Marketing Management

SEPTEMBER 14, 2018

It does until you take a closer look at their marketing and sales strategy. Although drug dealers generally don’t spend a lot of money on marketing and advertising, they are still able to run a very profitable business. Author: Andrew Frazier You need to market your small business like a drug dealer. Sounds crazy right?

Small Business 260

Small Business Small Business Marketing Social Media 260

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. How Do I Track Digital Marketing KPIs? Budget and Resource Use.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SBI Growth

JANUARY 28, 2014

What will happen to their sales and customers? Instead, this responsibility should fall to your head of sales. The Virtual Bench of Sales Reps. Each sales leader (manager and above) needs to identify 10 or more actual rep prospect candidates. Each sales leader should have 10 influencers who they can call upon.

Hiring 256

Hiring Influencer Sports Commission 256

Hubspot Sales

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Buyer Persona 145

Buyer Persona Referrals Commission How To 145

Sales and Marketing Management

JUNE 11, 2018

This isn’t a chance for you to advertise; this is a chance for you to offer something valuable to readers, and your self-promotion should be an afterthought. After all, most of your traffic referrals will come from people who appreciate the information your provide, and trust the high-quality site it was published on.

Strategy 96

Strategy Marketing Real Estate Social Media 96

Increase Sales

MAY 18, 2012

This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. Sales Training Coaching Tip: Online purchases specific to physical products might be the exception where people may not interact with people initially given the influx of mobile buying. a few weeks ago.

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

DiscoverOrg Sales

APRIL 23, 2019

If you’ve done your homework, that trade show is a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish! We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). The average cost of a B2B sales lead varies by industry. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Pipeliner

MARCH 24, 2025

He notes that successful e-commerce businesses often have a dedicated community that nurtures relationships and drives sales. Building a community helps with customer retention and acquiring new customers through warm referrals. This hands-on approach can lead to significant sales increases. He is CSMO at Pipeliner CRM.

Video 66

Video Scale Lead Rank Lead Scoring 66

Jeffrey Gitomer

SEPTEMBER 27, 2012

We make excuses everyday for not accomplishing what we need to do and this really puts the burden of responsibility on us as sales people. This is not just a new era of marketing and sales but a golden era for advertising.” Time to “Put the big girl panties on and deal with it!” ” – Nancy.

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Webinar Metrics Advertising Advertising Promotion 249

Hubspot Sales

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. In some companies, business development is part of the larger sales operations team.

Referrals 144

Referrals Sales Cycle How To Conference 144

SalesFuel

JANUARY 22, 2025

Given the prospects previous experience with advertising, Johnson pointed out that it took nearly all of 2024 for the sale to close. Award victory, she has some advice for other sales reps looking to leverage AdMalls research in their sales routines. The 2025 campaign total was for $160,000.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

Alice Heiman

APRIL 22, 2020

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. Stay Focused and Keep Sales Strong in a Crisis. Selling is about solutions.

How To 167

How To Construction Customer Service Coaching 167

Increase Sales

OCTOBER 8, 2014

Yet, it is essential to understand the purpose of these particular awards (to support 20th century advertising agencies) and realizing they are remnants of traditional (product) marketing. Then to call these referrals and ask the following questions: How many new sales leads did you receive from this solution provided by this firm?

Coaching 139

Coaching Marketing Small Business Small Business 139