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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

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Uncover Valuable Prospect Insights with FREE Small Business Digital Audit Tool

BuzzBoard

Working at a digital marketing agency, you might hear this often from your small business prospectsā€¦ ā€œIā€™m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.ā€ You know what makes your prospect tick online. Advertising 2. Google Reviews 3. Social Media 4.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market ā€” and how you can reach them. Why Use Sales Intelligence Tools? Hereā€™s what you should look for: 1.

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Video Platforms Are Top Tools for Selling

SalesFuel

Iā€™m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Greater shareability.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isnā€™t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

Thereā€™s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of todayā€™s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.