The Pipeline

JANUARY 25, 2013

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

Advertising 275

Advertising Advertising Scale Social Media 275

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

SEPTEMBER 12, 2023

Good, Better, Best: Writing a GenAI Prospecting Email Modern GTM teams have figured out how to get in touch with the right people, at the right time, at scale. Good, Better, Best: Writing a GenAI Prospecting Email Modern GTM teams have figured out how to get in touch with the right people, at the right time, at scale.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Over time, advertising has become flashier and exaggerated. More Trusted Than Advertising. Building strong customer and prospect relationships. Use Google as a research tool.

Scale 177

Scale Strategy Top of Funnel Marketing 177

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

BuzzBoard

MARCH 22, 2024

Key Takeaways from the Post: Understand Your Prospect: Have a nuanced grasp of the audience mindset to solve a real problem they care about right now. Get More Context: Gain more powerful insights into your prospects, and uncover their underlying thoughts and needs through generative AI-powered tools. Here’s your 5-step guide: 1.

Scale 101

Scale Ideal Customer Profile Sales Qualified Lead Lead Rank 101

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Your site is the first place prospective customers will most likely go to.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Lead411

SEPTEMBER 12, 2024

The Hidden Costs of ‘Unlimited’ Email Lookups: Why Lead411 Offers Better Value Many B2B data platforms promote “unlimited” email lookups as a way to attract users, but often these promises come with hidden limitations, frustrating users who expected a seamless prospecting experience.

Lead Rank 52

Lead Rank Lead Scoring Scale Advertising 52

Partners in Excellence

APRIL 3, 2024

We scour social channels for shortcuts; what are the easiest ways to prospect, how can I send more emails/make more calls, how do I close more deals with less effort, how do I leverage tools like ChatGPT to do the work for me, and on and on…… ? The same prospecting scripts–so nothing is different or stands out.

Scale 128

Scale Energy Construction Advertising 128

Zoominfo

FEBRUARY 2, 2021

When you combine this with research which shows that the probability of selling to a new prospect is 5-20%, compared to 60-70% for an existing customer. Targeted Advertising. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

NOVEMBER 11, 2020

One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns. We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account. So, how’d they do it? Anastasia: Got it.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. For our demand generation team, it’s all about marketing at scale (one-to-many). We don’t require prospects to take a meeting to claim the gift. How do you determine gift value?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SalesFuel

SEPTEMBER 12, 2024

How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision. Stay connected by attending conferences where you’re likely to meet top prospects. How can you improve your score on the “delighted” scale? Keep in mind that the BtoC buying funnel can be quite simple.

Objections 102

Objections B2B Lead Rank Lead Scoring 102

Apptivo

NOVEMBER 30, 2022

Engagement could be in the form of information, features, benefits, use cases, testimonials, whitepapers, relevant to the prospect. Having said that, it is easier said than done, and it involves a continuous stream of communication at a scale that grows exponentially as the number of customers grows. Marketing at scale.

CRM 104

CRM Lead Rank Lead Scoring Scale 104

Zoominfo

FEBRUARY 2, 2021

When you combine this with research which shows that the probability of selling to a new prospect is 5-20%, compared to 60-70% for an existing customer. Targeted Advertising Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

BuzzBoard

MAY 29, 2024

Many specialized tools have become available to help with this complex challenge of sales prospecting, but very few differentiate the nuanced difference between selling to enterprises versus selling to small and local businesses. This targeted lead generation saves your team countless hours of prospecting.

Paid Content 52

Paid Content Small Business Small Business Software 52

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. Capitalize on Free Advertising Your existing partnerships with other brands can be a godsend during difficult times. You get it.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively. What is an Ideal Customer Profile?

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Lead411

SEPTEMBER 24, 2024

Pros and Cons of Buying a B2B Sales List: What You Need to Know When it comes to scaling your business, one question that often comes up is whether buying a B2B sales list is “worth it” For businesses looking to fast-track their prospecting efforts, purchasing a sales list can seem like a quick win.

B2B 52

B2B Ideal Customer Profile Lead Rank Scale 52

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

BuzzBoard

DECEMBER 12, 2022

So here’s how to level up your SMB prospecting by walking the extra mile with your comprehensive approach including advisory services and customer support. As per recent surveys, SMBs are getting back to business, and they are expected to reach pre-pandemic levels soon…thanks to cloud technology!

Prospecting 52

Prospecting Customer Scale Vendor 52

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. How to Retarget Your Audience with Digital Advertising.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Act!

APRIL 19, 2024

Commercial real estate clients and tenants rely on commercial property reps to help them find warehouses, office spaces, retail locations, and other property types that align with their long-term goals and help them scale their businesses. A modern property leasing CRM like Act! And there’s no better way to do that than email marketing.

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Act!

APRIL 19, 2024

Commercial real estate clients and tenants rely on commercial property reps to help them find warehouses, office spaces, retail locations, and other property types that align with their long-term goals and help them scale their businesses. A modern property leasing CRM like Act! And there’s no better way to do that than email marketing.

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

DiscoverOrg Sales

JUNE 21, 2017

DiscoverOrg’s advanced search helps you build targeted emails and prospecting lists and emails in the exact department, company size, and role you need!”. Show me anyone using advertising technology – and the platforms they’re on.”. I want to see companies planning to invest in digital display advertising in the near future!”

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

Zoominfo

OCTOBER 22, 2021

You’ll even see sales rep positions advertised online under the title of “business development representative.” At its most basic level, business development involves prospecting and lead generation. A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer.

Hiring 130

Hiring Buyer Persona Sales Qualified Lead Scale 130

Zoominfo

MARCH 7, 2023

Here are some common ABM tactics to automate: Advertising Content & Campaigns Workflows Advertising Automating programmatic and paid social advertising campaigns will enable your teams to target high-value accounts at scale. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

DiscoverOrg Sales

JUNE 19, 2018

To improve quality of marketing leads, here are three key pieces of information sales must share with the marketing team: Raw feedback from customers and prospects. Sales professionals have access – in between your cold calls and rejections – to priceless data that other teams do not: raw feedback from real life prospects.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Hubspot Sales

MAY 28, 2024

“A few years later, as the business kept growing, Wix started to feel limiting, and I migrated everything over to Shopify because of all of its ecommerce capabilities to help my company really scale.” However, if you want to scale your business and create something that’s fully your own, it’s worth it to look into alternative websites.

Scale 88

Scale Retail Commission Small Business 88

Zoominfo

FEBRUARY 8, 2022

And they need the ability to automate workstreams in order to grow their businesses at scale. GTM Plays Automated go-to-market plays that can rapidly scale your business. We layer additional tools on top of that intelligence to help you better engage with prospects and customers. In the past, sales was driven by relationships.

Software 100

Software Software Account Based Marketing Hiring 100

Alice Heiman

JULY 18, 2023

Julian quickly realized that knowing how to sell did not equip him to run a company and successfully scale sales at the same time, so he needed an easy way to get his first customers and he used his network, did an outstanding job and built his sales on referrals.

Case Study 116

Case Study Study Closing Hiring 116

Zoominfo

AUGUST 26, 2021

You’ll even see sales rep positions advertised online under the title of “business development representative.” At its most basic level, business development involves prospecting and lead generation. A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Smooth Sale

OCTOBER 9, 2024

You can achieve this by implementing content marketing strategies like blogs, social media posts, and informative videos that attract new prospects. As prospects move through the middle of the funnel, nurturing them becomes crucial. Consider working with a PPC company to optimize your social media advertising efforts.

Paid Content 78

Paid Content Top of Funnel Lead Rank Lead Scoring 78

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Sales Automation Hiring ROI 130