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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 When considering the advertising outlook, remember that some B2C sectors are doing better than others. CMOs are giving a thumbs-up to the U.S.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

More than ever before, the new reality of sales must rely on marketing to a higher extent. Establishing a Sales Enablement Process. Instead of a sales team that’s incredibly knowledgeable about how great your product or service is, you need a team that’s intimately familiar with the customer’s issues, concerns, and demands.

Education 330
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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.

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Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

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6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Let’s get into it! Use natural language.

Marketing 202