Remove Advertising Remove Prospecting Remove ROI
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

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Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

In-person interaction is the best way to create meaningful relationships with prospects. Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. As with any other marketing campaign, the only way to gauge the financial success of an event is to track your ROI. Keep reading!

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. Set up your ad platform to avoid prospects you don’t want to target.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. So, how do you do this?

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Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

In-person interaction is the best way to create meaningful relationships with prospects. Today we give you six ways to improve your trade show ROI. Improving ROI For Trade Shows 1. Develop a Pre-Show Content Strategy A stellar pre-show content strategy is the key to maximizing ROI. Make it easy for prospects to find you.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

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You Can’t Stoke a Cold Fire

No More Cold Calling

But all too often, this ‘cut to the chase’ mentality precludes sales reps from taking the time to first establish relationships with their prospects—something even the one-call-close salesperson can and should do. The ROI of Relationships. How do you go about establishing relationships with your prospects and clients?

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