B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media.
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