Pointclear

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Pointclear

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe.

Lead Rank 248

Lead Rank Lead Scoring Marketing Qualified Lead Leads 248

Pointclear

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation Targets 178

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

FEBRUARY 19, 2013

When you postpone advertising, skip going to a show, cancel the pay-for-click, or fail to email your promotion, you opt out of the marketplace for that period of time. If your message is visible to them, you may be contacted; if it isn’t, you lose. Yes, B2B average sales cycles are six months or so; BtoC cycles are shorter.

Marketing 160

Marketing Sales Qualified Lead Quota Cancellation 160

Pointclear

JULY 12, 2012

I pay attention to people who are broadcasting and advertising there.” ” Referencing content published on MarketingProfs, she says, “We ran a whole series on marketing through radio, for example. It’s a clear outbound tactic. I’m a huge listener and supporter of NPR.

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Telemarketing 154

Pointclear

OCTOBER 1, 2015

Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Or using advertisements to target and retarget a group of people because they work at a company and came to your web site is not a strategy.” [I I could not agree more!].

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Pointclear

OCTOBER 6, 2015

Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas). In a recent SiriusDecisions report (State of ABM), 61% said they were going to invest in technology and services.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

JUNE 12, 2018

i] Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”. You may also like : Outsourced Tele-prospecting: 10% less cost, 90% more revenue. What's it take to generate leads that fuel your forecast? How to Shorten the Sales Cycle. [i]

Forecasting 113

Forecasting Outsourcing Services Sales Qualified Lead Discount 113

Pointclear

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Pointclear

APRIL 19, 2017

I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile.

Conference 124

Conference Outbound Social Media PointClear 124

Pointclear

MAY 19, 2015

Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Soon after, poetry was dead. Followed by chivalry. Yikes, is Batman dead? I don’t think so.

Top of Funnel 100

Top of Funnel Cost per Lead Cold Calling Marketing 100