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The Anvil or Ladder Approach to Sales Training

Increase Sales

The majority of sales training can either be categorized as one of two approaches: Anvil. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification. Think about an anvil.

Training 167
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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

But today’s outbound lead generation tactics are more than just dialing for dollars. Here’s how to effectively execute outbound lead generation, with examples and definitions to get you started on a new or refreshed strategy. What is Outbound Lead Generation? What is an Outbound Lead?

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

With outbound? It’s not about outbound. We do a lot of storytelling and roleplaying at DiscoverOrg; this is one of our most valuable training techniques. Remember when I said that the most common question I hear from startups is where to start: Inbound, outbound, etc.? With inbound? With ABM?”.

Pipeline 270
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When Was Sales Not Social?

Score More Sales

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social. The big change now is the tools and technology.

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Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc. Prospecting.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

With a focus on speed and conversation efficiency, Nooks enables teams to accelerate outbound efforts and book more meetings. Key benefits include enhanced training opportunities through call recording, improved ROI tracking with detailed analytics, and ensuring regulatory compliance and quality assurance of outbound calls.

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Selling is Social, Duh!

Increase Sales

This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. Sales Training Coaching Tip: Online purchases specific to physical products might be the exception where people may not interact with people initially given the influx of mobile buying.