Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Pointclear

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These false pronouncements are having a severe negative impact on sales performance,” he said. And “ Sales Management. Simplified. ”

Conference 124

Conference Outbound Social Media PointClear 124

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

The Pipeline

JULY 29, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. But the benefits of optimizing your inbound strategy yields compounding return and considerably higher ROI than outbound sources for lead generation. Sales agrees!

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Outbound leads cost 39% more than inbound leads ( source ). The average cost of a B2B sales lead varies by industry.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Increase Sales

SEPTEMBER 28, 2013

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc. Prospecting.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

Understanding the Sales Force

JANUARY 18, 2013

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. Can they be your passive sales force? (c) There are so many more examples.

Insurance 206

Insurance Insurance Trade Show Collateral 206

MarketJoy

SEPTEMBER 30, 2020

Marketing techniques have evolved with progress in technology and sales executives have access to a wide range of potential customers. All marketing strategies can be broadly classified under two types – Inbound marketing and Outbound marketing. Outbound Marketing Strategies. Inbound Marketing Strategies.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Close.io

JUNE 17, 2019

Lots of people will tell you that outbound sales is a lost cause—that inbound is the only way to go, and that anyone doing outbound is wasting their time. Outbound sales is a staple tactic of successful businesses, and has been for a long time. You just have to use the right outbound sales strategies.

Outbound 91

Outbound Tools Hiring Strategy 91

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. If you don’t have an outbound strategy , think about it.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

DiscoverOrg Sales

NOVEMBER 29, 2017

Sales intelligence is critical for lead generation. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. Skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

DiscoverOrg Sales

AUGUST 7, 2018

But they’re not asking for help from your sales team. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

SEPTEMBER 23, 2020

Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions. When I say it’s a plan, it’s not just a broad outline. What’s Broke?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Increase Sales

MAY 2, 2012

The majority of sales training can either be categorized as one of two approaches: Anvil. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification. Think about an anvil.

Training 167

Training Construction Social Media Small Business 167

MarketJoy

MARCH 24, 2025

Your sales team is always on the hunt for leads, but only a few convert from leads to business? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Use video for your re-marketing advertisements.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. As is the nature of outbound marketing, some of our campaigns have been more successful than others. Don’t abandon outbound marketing entirely after your first failure.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Pointclear

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. In his experience sales and marketing typically leads the economy. Traditionally, sales and marketing budgets drop before the economic markets because the C-level executives see what''s on the horizon.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Increase Sales

MAY 18, 2012

This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. Sales Training Coaching Tip: Online purchases specific to physical products might be the exception where people may not interact with people initially given the influx of mobile buying. a few weeks ago.

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Outbound leads cost 39% more than inbound leads ( source ). The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. Anticipated spend #1: Digital advertising.

Trends 184

Trends Advertising Advertising Survey 184

DiscoverOrg Sales

APRIL 23, 2019

If you’ve done your homework, that trade show is a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish! We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Increase Sales

OCTOBER 29, 2013

First, the answer to that questions must be separated into these two marketing areas: Inbound marketing such as content marketing through social media and sales referrals. Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items.

Marketing 137

Marketing Small Business Small Business Infusion 137

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% increase in sales productivity and a 12.2% 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more ( source ). Marketing automation drives a 14.5% Marketing automation drives a 14.5%

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Close.io

JUNE 13, 2018

If your sales process relies heavily on cold emailing or calling prospects, the new European General Data Protection Regulation (GDPR) isn’t great news for you. At its most basic, the GDPR changes the way outbound sales teams can collect and use personal data like email addresses, names, and other info about prospects.

Top of Funnel 130

Top of Funnel Cold Calling Outbound Inbound 130

Sales and Marketing Management

MAY 14, 2017

When it works perfectly, each tooth and groove of the sales effort makes a connection with a sales lead at every level in the targeted company, thus unlocking the whole enterprise. ABM is the perfect system when, as is often the case, you have to work with multiple buyers in a given sale. But, ABM is not a solo task.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Pointclear

JULY 12, 2012

Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year. ” Outbound vs. Inbound: The Right Mix is a Blend of Both. Don’t do any outbound.’

Strategy 171

Strategy Social Media Inbound Outbound 171

SalesHandy

MARCH 30, 2020

There is always an untold story about the effectiveness of any sales strategy in an organization. The Salespersons are the ones who design the sales strategy of searching their prospects, connecting with them and close deals for their organizations. But how would they start creating a sales strategy? What is Inbound Sale?

Paid Content 72

Paid Content Inbound Outbound Top of Funnel 72

Close.io

OCTOBER 28, 2019

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Pros & cons of inbound sales.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

Increase Sales

APRIL 14, 2014

This traditional plan looked to outbound activities including: Networking and/or trade shows. Paid advertising including: print, radio, TV or special events such as sponsors for charity events. A few more forward thinking small business owners and sales professionals may have also included: Internet (web site). Direct mail.

Marketing 136

Marketing Social Media Direct Mail Trade Show 136