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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Marketers and sales reps generate outbound leads by actively reaching out to prospects. In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Pay-Per-Click (PPC) Advertising PPC advertising is a shortcut for outbound lead generation.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Personalized email. Take that list from Point 1, that you segmented by customer vs. prospect, and create personalized email sequences for each. Call cadence.

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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. PERSONALIZED EMAIL. Take that list from Step 3, that you segmented by customer vs. prospect, and create personalized email sequences for each. CALL CADENCE.

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GDPR for sales: 10 things sales reps need to know about cold emailing and calling

Close.io

If your sales process relies heavily on cold emailing or calling prospects, the new European General Data Protection Regulation (GDPR) isn’t great news for you. At its most basic, the GDPR changes the way outbound sales teams can collect and use personal data like email addresses, names, and other info about prospects.

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Personalized email Take that list from point 1, that you segmented by customer vs. prospect, and create personalized email sequences for each.

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Inbound or outbound sales—which one should you focus on?

Close.io

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

And at Leadium, we continue to shine a light on the true costs associated with in-house sales development teams. Here are four key costs you should evaluate when deciding whether to build an in-house outbound sales team or outsource to an outbound sales agency partner. Salary and benefits costs.