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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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AdMall’s Digital Audit Helps Close 12-Month Home Health Care Advertising Campaign

SalesFuel

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

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PPC Advertising Secrets for Digital Agencies Working With Mid-Sized Companies

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Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. However, the right strategies can turn these challenges into opportunities, seizing the benefits of local client attraction.

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Marketers: Beware of These B2B Display Advertising Mistakes

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Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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Signals That Indicate Cross-Selling Opportunities

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But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. Here are some considerations when integrating cross-selling into your sales and marketing processes: Customer Relationship Management Tool.

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AdMall Advertising Response Helps Close $40,000 Construction Ad Campaign

SalesFuel

Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The [construction and restoration] company had not advertised before so they were not quite sure where to start,” said Johnson.

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Budget Allocation Strategies for Local Paid Advertising Excellence

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Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.