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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Hubspot, a marketing automation software company was seeking additional quality leads. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323
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Cracking the B2B Code on Facebook

SBI Growth

Not having a presence on Facebook is a lost opportunity. Both are competitors to each other offering all-in-one marketing automation software. On top of that they advertise posts to new target audiences through Facebook ads. Advertising on Facebook is actually cheaper compared to the other social networks.

Facebook 331
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How to Manage Affiliates Effectively

Nutshell

This way, up front costs and risk of losing money are less compared to traditional advertisements. Set up tracking and reporting Use affiliate management software to track your affiliates’ performance, monitor sales, and manage commission payouts. Accurate tracking is essential for effective program management.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.