Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

SalesFuel

MAY 29, 2024

Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The [construction and restoration] company had not advertised before so they were not quite sure where to start,” said Johnson.

Construction 52

Construction Advertising Advertising Campaigns 52

BuzzBoard

APRIL 19, 2024

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

Advertising 52

Advertising Advertising Cost Per Click Strategy 52

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

Advertising 52

Advertising Advertising Strategy ROI 52

SalesFuel

APRIL 15, 2024

Stop putting your client’s advertisements where consumers expect to see them and ignore them. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time.

Advertising 52

Advertising Advertising Face-to-face Ideal Customer Profile 52

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

BuzzBoard

MAY 8, 2024

Understanding Key Metrics in Local Paid Advertising Strategies to Determine Campaign Success With the rise of digital marketing, local businesses are looking for solutions that deliver tangible results at affordable prices. Often, local paid advertising strategies emerge as the most effective option.

Advertising 52

Advertising Advertising Cost Per Click Cost per Acquisition 52

SocialSellinator

SEPTEMBER 2, 2021

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Zoominfo

SEPTEMBER 7, 2021

Send an email campaign to individual users at the account or target them through programmatic advertising. Trigger Open opportunities, typically with bigger organizations, or ones with slow momentum Action Send a free trial offer to individual users at your target account. Include a link to test out your product for two weeks.

Account 100

Account Opportunity Decision Maker Advertising 100

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SalesFuel

APRIL 29, 2024

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. A recent report from OAAA says that “65% of the top 100 OOH advertisers increased their OOH spend from 2022.” And 20% of those advertisers doubled their spending. billion in 2023, a 2.1%

Advertising 40

Advertising Advertising ROI Marketing 40

SalesFuel

MAY 31, 2024

Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media. So, if your client is only using influencer marketing campaigns to target younger generations, they’re missing out on sales.

Influencer 52

Influencer Campaigns Advertising Advertising 52

Sales Gravy

NOVEMBER 14, 2024

In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement.

Trade Show 73

Trade Show Advertising Advertising Webinar Metrics 73

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SalesFuel

NOVEMBER 20, 2024

Solution: Turn to AdMall’s many sales tools “[The company] did not have an advertising budget; however, we met and showed him the value of advertising and exactly who was spending in his marketplace, using zip code ranking, compared to the market average,” said Kapinos. “I The owner] is very pleased with his results.”

Campaigns 59

Campaigns Report Closing Ideal Customer Profile 59

Hubspot Sales

JULY 10, 2020

Be adaptable and think outside the box, and you can still capture crucial sales opportunities. Five Ways to Capture Sales Opportunities from Canceled Events. When you have to cancel a B2B event, merely writing it off as a missed opportunity isn’t an option. Image Source. Go virtual. Email campaigns.

Cancellation 113

Cancellation Opportunity B2B Conference 113

Connext Digital

SEPTEMBER 25, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 58

Advertising Advertising Consumer Promotion 58

Hubspot Sales

OCTOBER 25, 2018

I've compiled a list of the best franchise opportunities to select from. It's a well-known brand with a global presence, strong advertising strategies, and well-developed core philosophies. This brand keeps growing -- its franchise owners saw the average gross sales-by-store increase from $1,072,000 in 2012 to $1,252,000 in 2017.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

SalesFuel

NOVEMBER 13, 2024

Solution: Use AdMall’s AudienceSCAN Advertising Response data To create a compelling trade school ad campaign, Johnson turned to AdMall’s College Tuition Buyers AudienceSCAN report. “I I was able to use a lot of the information provided, my favorite being the Advertising Response: College Tuition Buyers.” “I The owners] were fantastic.

Campaigns 59

Campaigns Closing Automotive Advertising 59

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Pipeliner

SEPTEMBER 11, 2024

An all-too-familiar approach offering a ‘golden opportunity’ appears to be in vogue, but it’s the wrong one for earning a returning and referring clientele—defining the Smooth Sale. The situation requires practical communication skills that also apply to sales. The first steps are always challenging.

Advertising 72

Advertising Advertising Lead Rank Sales Qualified Lead 72

Pipeliner

OCTOBER 26, 2019

The collaborative process of creatively solving problems is generally credited to Alex Osborn , a US advertising executive. For they are vast ecosystems of opportunity – teeming fields of rich, fertile soil. As for sales team members themselves, whose compensation is directly at stake, their suffering is personal.

Opportunity 72

Opportunity Enterprise Enterprise Guidelines 72

The Center for Sales Strategy

OCTOBER 21, 2021

To help navigate through your best opportunities, try these tips as you prospect and plan your approach. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

Advertising 62

Advertising Advertising Prospecting Media 62

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

Smooth Sale

DECEMBER 1, 2023

Updating your web design doesn’t have to cost the earth, but it’s worth spending the money as an investment opportunity. Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth. Use platforms like Google and social media channels to maximize your advertising efforts.

Automotive 114

Automotive Paid Content Customer Advertising 114

SalesFuel

OCTOBER 23, 2024

Challenge: Finding the right targeted customer data to appeal to new clients Stacy Prine, a 15-year media sales veteran from WUPW , approached a local personal injury attorney with the hopes of creating a targeted customer advertising campaign for them. It all paid off.” The personal injury sector of law generates about $57.3

Hiring 59

Hiring Data Customer Closing 59

SalesFuel

OCTOBER 25, 2024

Are your clients worried about whether they’re spending their ad money at the right point in the sales cycle? The analysts point out that “There is a big difference between having the ‘opportunity to see’ an ad and actually looking at it.” Connected TV and Mobile Video During that time, they can see an advertiser’s message.

Advertising 59

Advertising Advertising Consumer Hiring 59

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician. Mindset rules everything.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

Increase Sales

AUGUST 8, 2012

As someone who is involved in many media opportunities, one of my favorite scenes in The Muppets Take Manhattan (1984) is when the amnesiac Kermit accidentally wanders into Mad Avenue Advertising, a frog-centric firm that has been trying to come up with a glam campaign and a catchy slogan to sell a product called Ocean Breeze Soap.

Media 172

Media Opportunity Film Advertising 172

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

Sales and Marketing Management

JANUARY 25, 2022

Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. The post How the Media Landscape Is Changing as the New Normal Approaches appeared first on Sales & Marketing Management. These three truths are important to keep in mind.

Media 136

Media Scale Advertising Advertising 136

Smooth Sale

OCTOBER 9, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Ultimate Guide to Driving Your Business’ Sales Through the Roof In today’s highly competitive market, driving sales and growing your business isn’t just about having a good product or service. The top of the funnel focuses on creating awareness and capturing interest.

Paid Content 78

Paid Content Top of Funnel Lead Rank Lead Scoring 78

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Increase In Digital Advertisement Spending. Your site offers the best opportunity for convincing prospects about your service or products.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Connext Digital

SEPTEMBER 30, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 40

Advertising Advertising Consumer Promotion 40

Smooth Sale

APRIL 15, 2024

Also, create a detailed marketing plan outlining your promotional strategies, pricing structure, and sales projections. The internet provides many opportunities to connect with your target audience and expand your reach. Embrace change as an opportunity to evolve and stay ahead of the competition.

Small Business 125

Small Business Small Business Advertising Advertising 125