Advertising Outlook: Opportunities for Agencies and Sellers
SalesFuel
JANUARY 3, 2025
Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 While the B2B market is significantly smaller than the B2C market, plenty of selling opportunity exists. CMOs are giving a thumbs-up to the U.S. billion in spending.
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