B2B Advertising Done Right: What Makes a B2B Demand-Side Platform
Zoominfo
MARCH 4, 2024
Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results.
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