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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Besides, the choice of venue couldn’t be better.

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Plato’s Wisdom Resonates for a Successful Sales Process

Increase Sales

However more and more marketing research such as revealed by Microsoft Advertising regarding multitasking through cross screen engagement suggests effective marketing is becoming far more important than selling.

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Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi

Increase Sales

I don’t think they would approve of me playing with computers instead of doing the work I was trained for.” I began training in all sorts of ways to help prevent virus attacks, keep data secure, and repair all sorts of computer issues in order to keep things up and running. The computer world is treacherous.

Licensing 188
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Advertisers were like, you have commercial intent here.

Scale 102
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14 Examples of Socially Responsible Business Leaders

Zoominfo

Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. Yet the company did more than just install solar panels.

Examples 130
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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Companies like Microsoft, Cisco, and IBM are so dominate in their particular industry that they win business by default. They hire consultants to verify that they are making the right decisions. 800 Pound Gorilla. 

Study 146
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Product-led vs. Sales-led Growth: Do You Have to Choose? 

Zoominfo

Salesforce and Microsoft, for example, are successful companies that rely on a sales-led strategy. Companies that use a sales-led growth strategy typically have a complex product that requires more hands-on training from experts. CAC includes all costs associated with marketing, sales, and advertising.

Lead Rank 130