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Unlocking the Power of Marketing Account Intelligence Software

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By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

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9 Great Examples of B2B Brand Storytelling

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One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Stories platform highlights employees from every department within their company, from researchers to artists to video game developers.

Examples 237
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Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi

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Then in 1997, I was in the Navy and my commanding officer called me in to his office. “Seaman Bondi,” he said, “I am assigning you to be in charge of our Automated Information Systems Department until further notice.” The computer world is treacherous. Don’t get taken, get help! About the Guest Blogger.

Licensing 188
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. So you are number one. The consulting mindset was quite helpful there.

Scale 102
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B2B Guide to Brand Storytelling (With 9 Great Examples)

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Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

Examples 130
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14 Examples of Socially Responsible Business Leaders

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Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. Rafiq wanted EY’s programs to go beyond simply challenging biases.

Examples 130
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The Evolving Risks and Roles of CISOs in 2016

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Expect to see more companies turning toward cloud services, security systems and hyper-convergence technologies. Bret Arsenault, CISO, Microsoft. David Sheidlower, CISO, Global Media & Advertising Firm. Roota Almeida, Head of Information Security, Delta Dental of New Jersey. Paul Calatayud, CISO, Surescripts.

Banking 120